A listing usually begins with a valuation, and the agent who gets through the door first has a head start. Here is how we would use Google and Meta to get more valuations, and why ads aimed at sellers and buyers need to be kept apart.
Real ads we have made for our clients
“We’re getting more leads than ever!! Amazing”
“Great work, boys! Very good.”
“There’s a before and an after working with you”
Many agents promote homes for sale and count it as marketing themselves. That reaches buyers. Listings come from sellers, and they need a different ad.
Audience: homeowners in the neighborhoods you want to win. Content: homes you have sold there, and an offer of a valuation. Leads to a form that asks for the address. Measured on booked valuations, and over time on listings.
Audience: people looking for a home. Content: the home that is for sale. Leads to the listing on Finn or your own site. Useful for the seller you already have, but rarely brings in new listings. Kept in a separate campaign with its own budget.
The searches we would start with: “verdivurdering bolig”, “hva er boligen min verdt”, “selge bolig [by]” (sell home [city]), “eiendomsmegler [by]” (real estate agent [city]), “megler pris” (agent fees). The first two matter most. People who search them have started thinking about selling, but often haven’t chosen an agent. “Eiendomsmegler [by]” is where the big chains bid the most, so we would start narrow and put the budget on valuations.
The landing page is a valuation form with the address field at the top. Sellers want a number for their home first and to get to know the agent afterwards, so the agent profile can sit further down.
A local agent can pick a few neighborhoods and show ads only there, featuring homes you have sold on those streets. People recognize the neighbor’s house. When it’s their turn to sell, you’re the agent they’ve seen.
Split the account by area. For Utvendig Renhold, which has its own campaigns in nine regions, a lead costs between NOK 145 and NOK 341 for the same service, depending only on where the ad runs. Without that split, there would be no way to see where the money did the most good. We would do the same for your neighborhoods.
Hi, Victor here. We haven’t worked with real estate agents. What we have done a lot of is splitting ad accounts by geography and moving money toward the areas that bring in inquiries. It’s the same job you do as an agent when you choose which neighborhoods you want to win.
Send us your website, and we’ll put together a concrete proposal for ads and a landing page for your agency, the way it would look with your brand. You’ll get it by email within a couple of days, and it’s yours either way.
Send us your website →A listing with NOK 60,000 in commission and a 50% contribution margin gives NOK 30,000. If one in five valuations becomes a listing, a valuation is worth NOK 6,000. The numbers are an example. Plug in your own, and we know how much we can pay.
Spring and early fall are when the most homes go on the market. The valuation happens before that, so the ads should start well ahead. Sales are planned over months, so we would retarget people for up to 90 days after they visited the form without sending it.
You get a report every Monday with cost and valuations per area.
More industries: marketing for service businesses. Geography in Google Ads: Google Ads for multiple locations.
The numbers come from our clients’ own ad accounts.
See also: Google Ads agency · Meta Ads agency · Performance marketing agency · What is UGC? · Google Ads agency Oslo
Send us your website, and we’ll put together a concrete proposal for ads and a landing page for your business, the way it would look with your brand. You’ll get it by email within a couple of days, and it’s yours either way.
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