Recommended by our clients · 100% of our clients grew their bottom line · 100% performance-based
Case studies

Real numbers from real clients.

These are the numbers we report to our clients every Monday — not polished charts for the website.

Leid.no Case · Leid.no · Trailer rental

From broken tracking to 4.73x ROAS — and a partner they trust.

We fixed the foundation, made hundreds of ads and scaled at a pace the numbers could handle.

ROAS
4.73x
blended, all channels
Ad spend
100K+
NOK/month, scaled safely
The situation before

Broken tracking, inflated numbers and no creative strategy

Leid.no had tracking that recorded far too many purchases — the numbers looked good on paper, but gave a completely false picture of what was actually happening.

Without numbers to trust, it was impossible to know what worked. The same ads ran over and over, and there was no partner they felt they could rely on.

Inflated conversion numbers Little creative variety No scaling plan
What we did

Fixed the foundation, produced at volume and scaled in a controlled way

The first priority was cleaning up the tracking, so decisions were made on real data. Then we built a creative engine that delivered new ads every week.

UGC, statics, Snapchat formats — everything was tested, iterated and optimized. With the right numbers in place, we could scale safely and give Leid numbers they actually made money on.

Tracking fixed from day 1 New ads every week Controlled scaling
The ads · a selection
Leid.no ad: small box trailer, book from NOK 53
Static
Leid.no ad: planning to move?
Snapchat
Leid.no ad: find the trailer closest to you
Static
★★★★★

“There's a clear before and after working with you”

Thommy Tellefsen · CEO, Leid.no
Mokki Case · Mokki.com · Ecommerce

+127% profit year over year for Mokki.

From a seasonal online store to growth all year round — with creative volume, influencers and three channels in parallel.

Profit YoY
+127%
March ’26 vs. ’25
Blended ROAS
6.67x
all channels
POAS
2.61x
profit on ad spend
Avg. CPA
NOK 157
per order, blended
The challenge

An award-winning product that didn't scale beyond the seasonal peaks

Mokki already had a strong product — award-winning kids' sunglasses with 3x Red Dot Design Awards. But growth was unpredictable and seasonal.

Few ad formats, little variety in the content and no structured approach to influencer partnerships meant the money wasn't working efficiently. Google Ads was barely in use.

Few creative variants Seasonal sales Google Ads barely in use No influencer strategy
What we did

Creative volume, influencer partnerships and controlled scaling

We built a creative production machine around Mokki — new ad variants every week across UGC, statics and video.

We recruited influencers with detailed scripts, ran partnership ads under the creators' identities, and built the Google effort from zero — Search and Shopping from day one.

Scaling was managed methodically: controlled budget increases measured against Mokki's own breakeven.

10+ new ads/week Influencer whitelisting Google from zero: Search + Shopping 3 channels in parallel
Results by channel · March 2026
Meta+83% spend YoY
ROAS
4.88x
POAS
2.55x
CPA
NOK 214
Tracking-uplift
+25.8%
SnapchatNew channel
ROAS
8.65x
POAS
—
CPA
NOK 123
Status
Scaling
The ads · a selection
Mokki ad: product static
Static
Mokki ad in German
Germany
Mokki influencer ad with discount code
Influencer
★★★★★

“Wow, even the statics are working this well! Great job, guys, fantastic”

Mattis Ohana Goksøyr · CMO, Mokki
M Case · Marlow Dental Centre · Dental clinic (UK)

11 leads in one week, £17 per lead.

A British dental clinic offering Invisalign and facial aesthetics. When we started, leads weren't being measured.

Leads · best week
11
week 27, July 2026
CPL · best week
£17
per lead
Leads · last 4 weeks
25
avg. £28 per lead
Starting point
Not measured
leads weren't being measured
The situation before

Starting point: leads weren't being measured

When we started, leads from the ads weren't being measured, so there was no way to see which ads brought in inquiries.

We started by setting up lead tracking, new landing pages and new ads.

Leads weren't measured
What we did

Tracking, new landing pages and ads from scratch

We built the tracking from zero and verify every lead against the clinic's own form list — so the numbers we report are actual inquiries, not platform estimates.

Then we built new landing pages with one clear offer per page, and produced new video and static ads. Best week so far: 11 leads at £17 each — and the first booking with a deposit is in the bag.

Tracking from zero New landing pages Video + statics First deposit booking
The ads · a selection
Marlow ad: summer offer static
Static
Marlow ad: video with Dr Burns
Video
Marlow ad: microneedling video
Video
Utvendigrenhold Case · Utvendigrenhold · Franchise

549 leads in 90 days, spread across 9 regions.

Roof and facade cleaning all over Norway. Every franchisee needs its own steady stream of leads — not a national average.

Leads · 90 days
549
June–Sept 2026, Google
CPL · 90 days
NOK 163
per lead incl. branded searches
Locations
9
separate campaign per area
The challenge

Nine locations, nine different markets

A national campaign gives you no control over where the leads land — Bergen can drown in requests while Østfold gets nothing.

The franchise needed local control: its own budget, its own ads and its own numbers for every single location.

Franchise with 9 areas Different local markets Seasonal variation
What we did

A separate campaign per location — on both Meta and Google

Each location has its own campaigns with geo-targeted ads and its own budget, on Meta and Google at the same time. If something works in Bergen, we roll it out to the rest.

Every week the chain gets a report per location — leads, cost and CPL for each area, not just the total.

The full case study with numbers by region: 549 leads in 90 days, NOK 163 per lead →

Separate campaign per location Meta + Google in tandem Report per location
The ads · a selection
Utvendigrenhold ad: UGC video
UGC
Utvendigrenhold ad: roof cleaning video
Video
Utvendigrenhold ad: team on a roof
Video
★★★★★

“Great job, boys! Very good.”

Jonathan Rothe · CEO, Utvendigrenhold
Free & no commitment

Want numbers like these yourself?

Send us your website, and we'll make a concrete proposal for ads and a landing page for your business, the way it would look with your brand. You'll get it by email within a couple of days, and it's yours to keep either way.

Victor and Jona, Arcads
Victor and Jona make the proposal themselves. Ads and a landing page the way they would look for you. For established businesses with a monthly ad budget of NOK 30,000+. No pitch, no commitment.

Free · no lock-in contract · we never share your info

Rather talk directly? Book 30 minutes in our calendar → · victor@arcads.no