We dig into what customers say
Searches, comments and reviews become angles.
These are the numbers we report to our clients every Monday — not polished charts for the website.
Case · Leid.no · Trailer rentalWe fixed the foundation, made hundreds of ads and scaled at a pace the numbers could handle.
Leid.no had tracking that recorded far too many purchases — the numbers looked good on paper, but gave a completely false picture of what was actually happening.
Without numbers to trust, it was impossible to know what worked. The same ads ran over and over, and there was no partner they felt they could rely on.
The first priority was cleaning up the tracking, so decisions were made on real data. Then we built a creative engine that delivered new ads every week.
UGC, statics, Snapchat formats — everything was tested, iterated and optimized. With the right numbers in place, we could scale safely and give Leid numbers they actually made money on.
“There's a clear before and after working with you”
Case · Mokki.com · EcommerceFrom a seasonal online store to growth all year round — with creative volume, influencers and three channels in parallel.
Mokki already had a strong product — award-winning kids' sunglasses with 3x Red Dot Design Awards. But growth was unpredictable and seasonal.
Few ad formats, little variety in the content and no structured approach to influencer partnerships meant the money wasn't working efficiently. Google Ads was barely in use.
We built a creative production machine around Mokki — new ad variants every week across UGC, statics and video.
We recruited influencers with detailed scripts, ran partnership ads under the creators' identities, and built the Google effort from zero — Search and Shopping from day one.
Scaling was managed methodically: controlled budget increases measured against Mokki's own breakeven.
“Wow, even the statics are working this well! Great job, guys, fantastic”
A British dental clinic offering Invisalign and facial aesthetics. When we started, leads weren't being measured.
When we started, leads from the ads weren't being measured, so there was no way to see which ads brought in inquiries.
We started by setting up lead tracking, new landing pages and new ads.
We built the tracking from zero and verify every lead against the clinic's own form list — so the numbers we report are actual inquiries, not platform estimates.
Then we built new landing pages with one clear offer per page, and produced new video and static ads. Best week so far: 11 leads at £17 each — and the first booking with a deposit is in the bag.
Case · Utvendigrenhold · FranchiseRoof and facade cleaning all over Norway. Every franchisee needs its own steady stream of leads — not a national average.
A national campaign gives you no control over where the leads land — Bergen can drown in requests while Østfold gets nothing.
The franchise needed local control: its own budget, its own ads and its own numbers for every single location.
Each location has its own campaigns with geo-targeted ads and its own budget, on Meta and Google at the same time. If something works in Bergen, we roll it out to the rest.
Every week the chain gets a report per location — leads, cost and CPL for each area, not just the total.
The full case study with numbers by region: 549 leads in 90 days, NOK 163 per lead →
“Great job, boys! Very good.”
Be next on the list. The proposal is free and comes with no commitment.
Google and Meta find the customers. Our job is to give them enough good ads to choose from, every single week.
Searches, comments and reviews become angles.
Jona makes one ad per angle and customer type.
Winners get more budget. The rest we switch off.
↻ Then again next week. Illustration of a typical week.
Campaigns, ads, landing pages and tracking. One partner, no middlemen, no freelancers to wait on.
Campaign pages for your online store and landing pages with forms for leads. Built for ad traffic, not for your website menu, and they're yours.
UGC video, statics and motion graphics. 10+ new ones a week, all made in-house.
Search, Shopping and Performance Max. Structure, negative keywords and scaling based on profitability, not clicks.
Google Ads agencyFacebook, Instagram and Snapchat, with ongoing testing of new ads every week.
Meta Ads agencyGoogle Ads, Meta Pixel and GA4 set up correctly first. Then you see every sale and every lead yourself.
Numbers you understand, every Monday. What was done, what it brought in, what we're doing next week.
You see the proposal before you've paid a single krone.
Arcads is a Norwegian performance marketing agency in Skien that runs Google Ads and Meta Ads and makes the ads itself, for clients all over Norway. We mostly work with online stores and service businesses that live on leads, often with multiple locations.
Victor is the one you meet on the first call. He builds your Google account and digs into the numbers. You get a report every Monday.
Victor on LinkedIn
Jona makes the ads you see on this page. Videos, statics and concepts. 10+ new ones a week don't make themselves.
Jona on LinkedInWe got tired of agencies that invoice whether it works or not, so we built our own. No middlemen, no salespeople. You get us.
One partner instead of a slow agency, a freelancer you have to chase, or yet another evening in front of the ad account yourself.
| Arcads | Typical agency | Freelancer | Do it yourself | |
|---|---|---|---|---|
| Payment | 100% performance-based | Fixed fee | Hourly rate | Your own time |
| New ads | 10+ a week | A few a month | One at a time | When you find the time |
| Landing pages | Included, made by us | Extra invoice | Rarely | Your website |
| Reporting | Every Monday, numbers you understand | Quarterly report | None | You make it yourself |
| Who you talk to | Victor and Jona | Account manager | One person | No one |
| Lock-in | None | Often 6-12 months | None | None |
| Ownership | The accounts are yours | Varies | Varies | Yours |
Send us your website. You'll get a proposal for ads and a landing page by email within a couple of days.
Victor and Jona reply personally.The proposal is on its way within a couple of days. If it's urgent, email victor@arcads.no.
