We dig into what customers say
Searches, comments and reviews become angles.
We run Google Shopping, search, Meta and Snapchat for online stores, and make the ads ourselves. The goal is not the highest possible revenue in the ad account, but more left over after cost of goods and ad spend.
Real ads we made for the online stores we work with
None of them needed the same thing. One needed the right numbers, one needed more channels, and one needed a sale people actually saw.
| Channel | ROAS | Average CPA |
|---|---|---|
| All channels (blended) | 6.67x | NOK 157 |
| Meta | 4.88x | NOK 214 |
| Snapchat | 8.65x | NOK 123 |
Blended POAS was 2.61x the same month. That is the number we steer by when margins vary, more on that further down.
First the ones that catch people already looking for your products. Then the ones that create demand.
Google Ads, the Meta pixel and GA4 are set up so every purchase is counted once, with the right value. Without that you are steering by the wrong numbers. The tracking trap.
Your products with image and price when someone searches for them. It requires a clean product feed in Merchant Center. How we set up Shopping.
Category searches and product names in their own campaigns, and branded searches separately. People searching for your name would mostly have bought anyway. Google Ads management.
Statics, UGC and catalogue ads for people who are not looking yet. For Mokki, Snapchat had the highest ROAS of the channels in March 2026. We do not run TikTok ads. Meta Ads management.
Numbers from two online stores we run, Google Ads, July 1 – September 30, 2026. A conversion is a purchase.
| Online store | Campaign type | Clicks | Conv. rate | Cost per click | Cost per purchase |
|---|---|---|---|---|---|
| QualiPet dog treats | Search | 1,792 | 8.6% | NOK 6 | NOK 69 |
| PMax | 1,706 | 4.7% | NOK 9 | NOK 202 | |
| Shopping | 2,627 | 2.0% | NOK 7 | NOK 375 | |
| An online store for tattoo supplies | Search | 2,901 | 12.4% | NOK 9 | NOK 72 |
| PMax | 2,172 | 5.8% | NOK 14 | NOK 242 | |
| Shopping | 724 | 1.9% | NOK 4 | NOK 212 |
Three things we take from the table:
Before we set a ROAS target, we work out how much a purchase can cost before the ads lose money.
Breakeven ROAS = 1 / gross margin. With a 40% margin, breakeven is 2.5x. Gross margin is what you have left after cost of goods, shipping and fees. The same rule can be written in kroner per order: maximum cost per purchase = average order × gross margin.
The numbers in the calculator are only an example, replace them with yours. Then compare with the table above: there, a purchase cost from NOK 69 on search to NOK 375 on Shopping. Whether NOK 375 is profitable depends entirely on your average order and margin.
POAS (profit on ad spend) is gross profit divided by ad spend. Above 1 means the ads make money. Mokki had a blended ROAS of 6.67x and a POAS of 2.61x in March 2026. If your products have very different margins, we steer by POAS instead, or split products into campaigns by margin. Remember VAT too: if the account reports order value including 25% VAT, multiply breakeven by 1.25. What is a good ROAS?
When we started with Leid.no, the tracking counted far more purchases than actually happened. Every budget decision had been made on numbers that looked better than reality.
We have also seen a Google account where the same purchase was counted twice. ROAS then looked twice as good as it was. We place a test order and compare the number of purchases in Google Ads with the online store.
If order value is sent including VAT, an order of NOK 1,250 shows as NOK 1,250 in the account even though your revenue is NOK 1,000. We send the value excluding VAT, or adjust the target.
If the customer has been through both Google and Meta, both count the sale. That is why we also track total revenue divided by total ad spend, not just ROAS per channel.
“It is a before and after since we started working with you.” Thommy Tellefsen, CEO, Leid.no
We make 10+ new ads a week per client: statics with product and price, UGC, catalogue ads from the product feed and short video ads. Everything goes into accounts we follow ourselves, and what sells gets more variations.
“Wow, even statics that work this well! Great job, fantastic” — Mattis Ohana Goksøyr, CMO, Mokki
QualiPet was running a sales campaign. A sale only gets seen if three things are in place before it starts:
Result on Meta, September 2026: 10.3x ROAS.
Pricing: You pay a share of what we earn you, not a fixed monthly fee. If you do not earn more, you pay us nothing. For it to work for both of us, the ads need to create enough that our share comes to around NOK 20,000–30,000 a month. That is why we work with established businesses with a monthly ad budget of at least NOK 30,000. See the pricing page.
We do not do SEO or organic social media management. If you need a new landing page for a campaign or a sale, we build it.
The numbers come from our clients' own ad accounts.
profit year over year
Google Ads in Norway, Germany and DenmarkRead the caseROAS
From broken tracking to profitable scalingRead the caseROAS
Meta ads, September 2026Read the case
leads in 90 days
NOK 163 per lead incl. branded searchesRead the caseBe next on the list. The proposal is free and comes with no commitment.
Google and Meta find the customers. Our job is to give them enough good ads to choose from, every single week.
Searches, comments and reviews become angles.
Jona makes one ad per angle and customer type.
Winners get more budget. The rest we switch off.
↻ Then again next week. Illustration of a typical week.
Campaigns, ads, landing pages and tracking. One partner, no middlemen, no freelancers to wait on.
Campaign pages for your online store and landing pages with forms for leads. Built for ad traffic, not for your website menu, and they're yours.
UGC video, statics and motion graphics. 10+ new ones a week, all made in-house.
Search, Shopping and Performance Max. Structure, negative keywords and scaling based on profitability, not clicks.
Google Ads agencyFacebook, Instagram and Snapchat, with ongoing testing of new ads every week.
Meta Ads agencyGoogle Ads, Meta Pixel and GA4 set up correctly first. Then you see every sale and every lead yourself.
Numbers you understand, every Monday. What was done, what it brought in, what we're doing next week.
You see the proposal before you've paid a single krone.
Arcads is a Norwegian performance marketing agency in Skien that runs Google Ads and Meta Ads and makes the ads itself, for clients all over Norway. We mostly work with online stores and service businesses that live on leads, often with multiple locations.
Victor is the one you meet on the first call. He builds your Google account and digs into the numbers. You get a report every Monday.
Victor on LinkedInJona makes the ads you see on this page. Videos, statics and concepts. 10+ new ones a week don't make themselves.
Jona on LinkedInWe got tired of agencies that invoice whether it works or not, so we built our own. No middlemen, no salespeople. You get us.
One partner instead of a slow agency, a freelancer you have to chase, or yet another evening in front of the ad account yourself.
| Arcads | Typical agency | Freelancer | Do it yourself | |
|---|---|---|---|---|
| Payment | 100% performance-based | Fixed fee | Hourly rate | Your own time |
| New ads | 10+ a week | A few a month | One at a time | When you find the time |
| Landing pages | Included, made by us | Extra invoice | Rarely | Your website |
| Reporting | Every Monday, numbers you understand | Quarterly report | None | You make it yourself |
| Who you talk to | Victor and Jona | Account manager | One person | No one |
| Lock-in | None | Often 6-12 months | None | None |
| Ownership | The accounts are yours | Varies | Varies | Yours |
Send us your website. You'll get a proposal for ads and a landing page by email within a couple of days.
Victor and Jona reply personally.The proposal is on its way within a couple of days. If it's urgent, email victor@arcads.no.
