A landing page that turns ad clicks into inquiries.

What is a landing page?

A landing page is the page people arrive on when they click an ad. It can be your homepage, but that is rarely a good idea. The homepage has to speak to everyone: job seekers, people looking for opening hours, existing customers. Someone who clicked on “move-out cleaning Oslo fixed price” wants to know one thing: what it costs and how to book.

In Norwegian it is called a landingsside. Many businesses use the word for any subpage, but we use it strictly: a page made for one ad group, one offer and one action.

Take the moving company we run ads for in Oslo. A search click cost NOK 52 (June–Sept 2026). The same click price gives very different lead prices depending on how well the page does its job:

Doubling the conversion rate from 5 to 10% halves the price per lead. Pushing the click price down by the same amount takes either weaker ad positions or keywords with less buying intent.

What it looks like in the accounts we run

Google Ads search campaigns, 1 July–30 September 2026. A conversion is what the account is set up to count: submitted forms and bookings, and in some accounts clicks on the phone number.

The saunas have the lowest click price in the table and the highest price per lead. Business leasing has the highest click price, but ends up at almost the same lead price as the moving company because almost twice the share get in touch. A sauna is a big purchase, so 1.3% does not mean a bad page. Compare yourself with your own industry and your own starting point. More numbers and why they differ: conversion rate optimisation with numbers from seven accounts and what a lead costs in Norway.

How we build a landing page

The structure below is where we start for service businesses that live on inquiries. Every point has a reason.

1. One offer per page. One service, one area, one price or price level. If you have three services, we make three pages. Someone searching for roof cleaning should not have to scroll past facade cleaning and ventilation cleaning to find it.
2. An H1 that answers the ad. If the ad promises fixed-price move-out cleaning in Oslo, the headline says so. When ad, keyword and page say the same thing, visitors see at once that they are in the right place. Google uses the same match when it sets Quality Score.
3. The form high up on mobile. At Utvendig Renhold, 4,258 of 5,490 search clicks came from mobile (July–Sept 2026). The page has to work on a phone screen before it works on a big screen, and the form, or the button to it, should be visible without much scrolling.
4. A one-step form with only the fields you need. Name, phone and what you need to give a price. Every extra field costs inquiries. Which fields to use is covered in lead generation for service businesses.
5. Real photos. Of the people, the vans and the jobs you actually do. A page that looks made up won’t get anyone to hand over their phone number.
6. Reviews at the top. The stars and number of Google reviews right under the logo, and some of the reviews further down. That is the first thing a new customer wonders: were others happy?
7. An FAQ that answers the objections. Price, what is included, how soon you can come, what happens if something goes wrong. The questions should be the ones customers actually ask on the phone.
8. No menu leakage. No main menu, no links to the blog or “about us” halfway down. Every outbound link is a way away from the form, and you have already paid for the click.

Online stores follow a slightly different recipe. There the goal is a purchase, and the page should get people to the products as fast as possible: a clear offer, shipping and delivery time at the top, and one button onward. QualiPet’s campaign page below is built that way.

What does a landing page cost?

We don’t charge separately for landing pages. We make them as part of the ad partnership, together with the ads, because page and ad have to fit together for the numbers to be good. The same goes for the ads we produce: everything is made in-house by the two of us.

For the partnership itself, we take a share of what we earn you, not a fixed monthly fee. If you don’t earn more, you pay us nothing. For it to work for both sides, the ads need to generate enough for our share to be around NOK 20–30,000 a month. That is why we work with established businesses with at least NOK 30,000 in monthly ad budget. More about pricing.

What we don’t do: we don’t build whole websites, and we don’t do SEO. Our landing pages are made for traffic from Google Ads and Meta, and they are measured by what a lead costs.