We dig into what customers say
Searches, comments and reviews become angles.
For plumbers, electricians and roofers, the top-of-page bid on Google is more than three times as high in Oslo as in Bergen. That changes what your marketing has to do. We run Google Ads, Meta and landing pages for several Oslo businesses, and the numbers on this page come from Google and from the accounts we manage.
Real ads and landing pages we made
Top-of-page bids, low–high, for the same search with the city name added. Monthly average over the last 12 months, pulled on 2 October 2026.
| Search (in Norwegian) | Searches/month in Oslo | Oslo | Bergen | Trondheim |
|---|---|---|---|---|
| Plumber (rørlegger) | 2,400 | NOK 69–252 | NOK 21–69 | NOK 24–86 |
| Electrician (elektriker) | 1,900 | NOK 55–224 | NOK 25–72 | NOK 25–73 |
| Locksmith (låsesmed) | 4,400 | NOK 69–305 | NOK 14–305 | NOK 5–25 |
| Roofer (taktekker) | 260 | NOK 47–177 | NOK 15–49 | NOK 14–41 |
| Moving company (flyttebyrå) | 1,900 | NOK 35–119 | NOK 19–53 | NOK 13–48 |
| Move-out cleaning (flyttevask) | 1,000 | NOK 35–100 | NOK 27–71 | NOK 24–87 |
| Accountant (regnskapsfører) | 260 | NOK 107–680 | NOK 72–275 | NOK 45–219 |
| Estate agent (eiendomsmegler) | 590 | NOK 51–282 | NOK 26–322 | NOK 23–221 |
| Lawyer (advokat) | 880 | NOK 27–97 | NOK 19–63 | NOK 20–67 |
| Hairdresser (frisør) | 6,600 | NOK 4–12 | NOK 4–7 | NOK 3–7 |
Three things to take from the table:
A bid is not the same as a price. Keyword Planner shows what advertisers bid to reach the top, not what you pay. In our own Oslo accounts, a search click cost NOK 52 for the moving company (Keyword Planner: NOK 35–119) and NOK 57 for move-out cleaning (NOK 35–100) in June–Sept 2026. What we paid landed inside the range.
Utvendig Renhold sells roof and facade cleaning in nine regions, with one search campaign per region and the same setup everywhere. That makes it possible to see what the city alone does to the numbers. Oslo was the second most expensive of the nine per lead.
| Region (search) | Leads | Cost per lead | Conversion rate |
|---|---|---|---|
| Trondheim | 85 | NOK 145 | 13.4% |
| Bergen | 81 | NOK 181 | 12.3% |
| Oslo | 55 | NOK 237 | 8.7% |
| All nine regions | 454 | NOK 188 | 10.6% |
Google Ads, June–Sept 2026 (90 days). The full region table is in the Utvendig Renhold case study.
What sets Oslo apart is the share of people who get in touch: 8.7% of clicks became an inquiry, against 13.4% in Trondheim. That is why each branch now has its own local landing page. 18 pages went live in the ads on 28 August 2026, and 102 ads now send people to a local page instead of a shared one.
Cost per lead is cost per click divided by conversion rate. You only partly control the cost per click, because competitors set it in the auction. The conversion rate is yours.
The Oslo moving company we work for paid NOK 52 per search click. At an 11.1% conversion rate, that came to NOK 467 per lead (June–Sept 2026). The same click price gives:
| Conversion rate | Cost per lead at NOK 52 per click |
|---|---|
| 5% | NOK 1,040 |
| 11.1% (actual) | NOK 467 |
| 20% | NOK 260 |
For a plumber, the gap between cities gets large. At the Oslo top bid (NOK 252) and a 10% conversion rate, an inquiry costs NOK 2,520. At the Bergen top bid (NOK 69) with the same page, it costs NOK 690. An Oslo business that wants a Bergen price per lead needs a page that converts many times better, or customers who are worth more.
Mobile is where the rate disappears. At the move-out cleaning company, 20.2% of clicks converted on desktop and 10.7% on mobile. At the moving company it was 11.0% and 7.1% (Google Ads, 1 July–30 Sept 2026). That is why we build Oslo pages for the phone first: form and phone number visible without scrolling, one offer, and a price or price level where possible.
You cannot negotiate the Oslo bids down. What you can do is get more out of every click you have already paid for.
The ad and the page should be about the same search. For Generalfinans, a new landing page delivered a 16.1% conversion rate and NOK 412 per lead in its first 30 days (as of 13 Aug 2026). We build the pages ourselves.
The people who clicked without getting in touch are already paid for. At the Oslo move-out cleaning company, retargeting delivered leads at NOK 116, against NOK 211 on search. The moves in the Google accounts are on Google Ads agency Oslo.
On Facebook and Instagram you do not bid on the keyword, so you are not in the same auction as all the other plumbers. We do not have Oslo numbers for Meta yet. What we do have: QualiPet got 10.3x ROAS on Meta (Sept 2026). About Meta Ads.
Statics, UGC, motion and video, made in-house. With expensive clicks, every percentage point of click-through and conversion counts, and the ad decides who clicks. Creative production.
Our office is in Skien, not Oslo. We hold meetings over video, and the work happens in your own ad accounts. Several of our clients are in Oslo: a move-out cleaning company (Veldigrent), a moving company (Raskflytting) and the Oslo region of Utvendig Renhold. You get a report every Monday with leads, cost per lead and what we changed, and you talk to Victor and Jona, who do the work.
Pricing: We take a share of what we earn you, not a fixed monthly fee. If you do not earn more, you pay us nothing. For it to work for both of us, the ads need to create enough for our share to come to around NOK 20,000–30,000 a month. That is why we work with established businesses with a monthly ad budget of at least NOK 30,000. See the pricing page.
We do not do ongoing SEO, organic social media, TikTok ads or TV advertising. If you need an agency for all of Norway, see marketing agency.
The numbers come from our clients' own ad accounts.
profit year over year
Google Ads in Norway, Germany and DenmarkRead the case
ROAS
From broken tracking to profitable scalingRead the case
ROAS
Meta ads, September 2026Read the case
leads in 90 days
NOK 163 per lead incl. branded searchesRead the caseBe next on the list. The proposal is free and comes with no commitment.
Google and Meta find the customers. Our job is to give them enough good ads to choose from, every single week.
Searches, comments and reviews become angles.
Jona makes one ad per angle and customer type.
Winners get more budget. The rest we switch off.
↻ Then again next week. Illustration of a typical week.
Campaigns, ads, landing pages and tracking. One partner, no middlemen, no freelancers to wait on.
Campaign pages for your online store and landing pages with forms for leads. Built for ad traffic, not for your website menu, and they're yours.
UGC video, statics and motion graphics. 10+ new ones a week, all made in-house.
Search, Shopping and Performance Max. Structure, negative keywords and scaling based on profitability, not clicks.
Google Ads agencyFacebook, Instagram and Snapchat, with ongoing testing of new ads every week.
Meta Ads agencyGoogle Ads, Meta Pixel and GA4 set up correctly first. Then you see every sale and every lead yourself.
Numbers you understand, every Monday. What was done, what it brought in, what we're doing next week.
You see the proposal before you've paid a single krone.
Arcads is a Norwegian performance marketing agency in Skien that runs Google Ads and Meta Ads and makes the ads itself, for clients all over Norway. We mostly work with online stores and service businesses that live on leads, often with multiple locations.
Victor is the one you meet on the first call. He builds your Google account and digs into the numbers. You get a report every Monday.
Victor on LinkedInJona makes the ads you see on this page. Videos, statics and concepts. 10+ new ones a week don't make themselves.
Jona on LinkedInWe got tired of agencies that invoice whether it works or not, so we built our own. No middlemen, no salespeople. You get us.
One partner instead of a slow agency, a freelancer you have to chase, or yet another evening in front of the ad account yourself.
| Arcads | Typical agency | Freelancer | Do it yourself | |
|---|---|---|---|---|
| Payment | 100% performance-based | Fixed fee | Hourly rate | Your own time |
| New ads | 10+ a week | A few a month | One at a time | When you find the time |
| Landing pages | Included, made by us | Extra invoice | Rarely | Your website |
| Reporting | Every Monday, numbers you understand | Quarterly report | None | You make it yourself |
| Who you talk to | Victor and Jona | Account manager | One person | No one |
| Lock-in | None | Often 6-12 months | None | None |
| Ownership | The accounts are yours | Varies | Varies | Yours |
Send us your website. You'll get a proposal for ads and a landing page by email within a couple of days.
Victor and Jona reply personally.The proposal is on its way within a couple of days. If it's urgent, email victor@arcads.no.
