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Arcads
Google Ads for moving

Google Ads for moving companies.

We run Google Ads for one moving company, Raskflytting in Oslo. Everything on this page is based on that account. A search click costs around NOK 52 there, so small differences in conversion make big differences in cost per booking.

Short answer: For the moving company we run in Oslo, a booking request cost NOK 413 on average (242 of them, June 9 – September 6, 2026). The search campaign alone came in at NOK 467, with NOK 52 per click and 11% submitting the booking form. With clicks that expensive, the conversion rate on the booking page is the most important number in the account.
See what it would look like for youProposal by email within a couple of days
VictorJona
Victor & Jonayou talk to the two of us, not a salesperson
Ad we made for Utvendig Renhold
Utvendig Renhold
Ad we made for Badstugutta
Badstugutta
Ad we made for Leid.no
Leid.no

Real ads we made for our clients

NOK 413
per booking — whole account
NOK 467
per booking — search, Oslo
NOK 52
per click on search
11.1%
of search clicks submit a booking
Some of the companies we work with
Utvendigrenhold Veldigrent.no Rask Flytting Mokki Badstugutta Frifor.app

How we run Google Ads for moving.

These are the moves we use in the moving company account. We have written about the ring campaign for neighboring municipalities, retargeting and branded searches on the page about Google Ads in Oslo, with the numbers.

Measurement

Only bookings count

The conversion in the account is a submitted booking request, measured on the thank-you page after the form. Phone clicks and visits to the contact page do not count. That way Google learns from people who actually asked for help moving.

Cost per click

Do the math on conversion rate

A search click cost NOK 52 on average. With 11% conversion, that is NOK 467 per booking. If conversion drops to 6%, the same clicks cost over NOK 850 per booking. That is why the booking page is the first thing we look at.

Bidding

One change at a time

The search campaign runs on Maximize conversions with a target CPA, set from what a booking is worth to the client. We change one thing at a time and decide in advance when we will read the effect, so we know what worked.

Search terms

Competitor names rarely book

A search for a competitor’s name cost NOK 254 without a single booking before it was added as a negative keyword. Someone searching for another company has usually made up their mind.

Real numbers

Moving company in Oslo, 90 days.

One moving company, one account, June 9 – September 6, 2026. Only submitted booking requests count.

CampaignBookingsCost per bookingCost per clickConversion rate
Search Oslo144NOK 467NOK 5211.1%
Retargeting (PMax)72NOK 310NOK 288.9%
Ring 60 min (from Aug 6)25NOK 390NOK 4210.8%
Whole account, incl. branded searches242NOK 413NOK 4210.2%

This is the only moving company account we run, so treat the numbers as one example, not an industry average. The ring campaign started on August 6 and only has one month of data. Other industries here.

Before / after

Before and after Arcads.

The numbers come from our clients' own ad accounts.

Utvendig Renhold
Utvendig Renhold
BeforeOne national campaign, no breakdown by city
After9 regions with their own campaigns, 549 leads in 90 days (June–Sept 2026)
Mokki
Mokki
BeforeGoogle Ads barely used
After+127% profit year over year, with ads in Norway, Germany and Denmark
Ad for Leid.no
Leid.no
BeforeTracking that counted far more purchases than actually happened
After4.73x ROAS across channels, more than NOK 100,000 a month in ads

See also: Google Ads agency · Meta Ads agency · Performance marketing agency · What is UGC? · Google Ads agency Oslo

What moving companies ask us.

What does a lead cost for a moving company on Google Ads?+
In the moving company account we run in Oslo, a booking request cost NOK 413 on average in June–Sept 2026, and NOK 467 on search. It is the only moving company account we have, so treat it as one data point, not an industry average.
Why is moving so expensive on Google?+
Many moving companies bid on the same searches, so clicks get expensive. In our account a search click cost NOK 52. That makes the conversion rate the most important number: 10% gives NOK 520 per booking, 5% gives over NOK 1,000.
Should we advertise outside Oslo?+
Yes, but in a separate campaign, so you see the cost on its own. For the moving company, we run the municipalities within 60 minutes as a separate ring campaign. In the first month, a booking there cost NOK 390. More about the ring campaign.
What about Performance Max?+
We use it for retargeting in the moving company account, where it delivered bookings at NOK 310. It also showed ads in mobile games, so we check the placement report. PMax now has a channel report, search terms and campaign-level negative keywords, so you can see where the money goes.
What kind of form converts best?+
A booking form with the moving date and addresses gives requests the moving company can price right away. In our account we only count submitted booking requests, not phone clicks.
What do you charge?+
You pay a share of the value we create, not a fixed monthly fee. If you do not earn more, you pay us nothing. For it to work for both of us, the ads need to create enough that our share comes to around NOK 20,000–30,000 a month. That is why we work with established businesses with a monthly ad budget of at least NOK 30,000. You pay the ad budget directly to Google and Meta. See the pricing page.
Free proposal

Get a proposal for your moving ads.

Send us your website, and we will put together a concrete proposal for ads and a landing page for your business, showing how it would look with your brand. You get it by email within a couple of days, and it is yours to keep either way.

Victor and Jona, Arcads
Victor and Jona make the proposal themselves. Ads and a landing page as they would look for you. For established businesses with a monthly ad budget of NOK 30,000+. No pitch, no obligations.

Free · no lock-in contract · we never share your information

Would you rather just talk? Book 30 minutes in the calendar → · victor@arcads.no