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Google Ads for moving

Google Ads for moving companies.

We run Google Ads for one moving company, Raskflytting in Oslo. Everything on this page is based on that account. A search click costs around NOK 52 there, so small differences in conversion make big differences in cost per booking.

Short answer: For the moving company we run in Oslo, a booking request cost NOK 413 on average (242 of them, June 9 – September 6, 2026). The search campaign alone came in at NOK 467, with NOK 52 per click and 11% submitting the booking form. With clicks that expensive, the conversion rate on the booking page is the most important number in the account.

See what it would look like for youProposal by email within a couple of days

Victor & Jonayou talk to the two of us, not a salesperson

Ad we made for Utvendig Renhold — Utvendig Renhold

Ad we made for Badstugutta — Badstugutta

Real ads we made for our clients

NOK 413

per booking — whole account

NOK 467

per booking — search, Oslo

NOK 52

per click on search

11.1%

of search clicks submit a booking

Some of the companies we work with

How we run Google Ads for moving.

These are the moves we use in the moving company account. We have written about the ring campaign for neighboring municipalities, retargeting and branded searches on the page about Google Ads in Oslo, with the numbers.

Measurement

Only bookings count

The conversion in the account is a submitted booking request, measured on the thank-you page after the form. Phone clicks and visits to the contact page do not count. That way Google learns from people who actually asked for help moving.

Cost per click

Do the math on conversion rate

A search click cost NOK 52 on average. With 11% conversion, that is NOK 467 per booking. If conversion drops to 6%, the same clicks cost over NOK 850 per booking. That is why the booking page is the first thing we look at.

Bidding

One change at a time

The search campaign runs on Maximize conversions with a target CPA, set from what a booking is worth to the client. We change one thing at a time and decide in advance when we will read the effect, so we know what worked.

Search terms

Competitor names rarely book

A search for a competitor’s name cost NOK 254 without a single booking before it was added as a negative keyword. Someone searching for another company has usually made up their mind.

Real numbers

Moving company in Oslo, 90 days.

One moving company, one account, June 9 – September 6, 2026. Only submitted booking requests count.

Campaign	Bookings	Cost per booking	Cost per click	Conversion rate
Search Oslo	144	NOK 467	NOK 52	11.1%
Retargeting (PMax)	72	NOK 310	NOK 28	8.9%
Ring 60 min (from Aug 6)	25	NOK 390	NOK 42	10.8%
Whole account, incl. branded searches	242	NOK 413	NOK 42	10.2%

This is the only moving company account we run, so treat the numbers as one example, not an industry average. The ring campaign started on August 6 and only has one month of data. Other industries here.

This is what it looks like when the ads pay for themselves.

The numbers come from our clients' own ad accounts.

MokkiOnline store

+127%

profit year over year

Google Ads in Norway, Germany and DenmarkRead the case

Leid.noOnline store

4.73x

ROAS

From broken tracking to profitable scalingRead the case

QualiPetOnline store

10.3x

ROAS

Meta ads, September 2026Read the case

Utvendig RenholdLeads

549

leads in 90 days

NOK 163 per lead incl. branded searchesRead the case

Read the full case studies

Hear from our clients.

Our clients5 participants

Thommy TellefsenCEO, Leid.no

These guys deliver above and beyond! I'd worked with 6-7 other agencies before we were recommended Arcads. There's a clear before and after working with you.

4.73x ROAS across channels

Mattis Ohana GoksøyrCMO, Mokki

Wow, even the statics are working this well! Great job, guys, fantastic

+127% profit year over year

Jonathan RotheCEO, Utvendig Renhold

Great job, boys! Very good.

549 leads in 90 days

ElliotCo-founder, Badstugutta

Really nice, we're getting more leads than ever, we're getting more clicks than ever!! Amazing.

Leads from Google and Meta

Nathaniel AyehVeldigrent and Raskflytting

We've worked with Arcads on several concepts over time, and we still do. Creative, professional and fast. A partner we trust.

NOK 202 per lead, move-out cleaning Oslo

See what it would look like for you

Be next on the list. The proposal is free and comes with no commitment.

This is what a week with us looks like.

Google and Meta find the customers. Our job is to give them enough good ads to choose from, every single week.

Monday

We dig into what customers say

Searches, comments and reviews become angles.

Midweek

Every angle becomes an ad

Jona makes one ad per angle and customer type.

Friday

10+ new ads go live

Winners get more budget. The rest we switch off.

↻ Then again next week. Illustration of a typical week.

We make everything ourselves. Not just the ads.

Campaigns, ads, landing pages and tracking. One partner, no middlemen, no freelancers to wait on.

Landing pages

Campaign pages for your online store and landing pages with forms for leads. Built for ad traffic, not for your website menu, and they're yours.

Landing page Arcads made for Generalfinans

UGC video, statics and motion graphics. 10+ new ones a week, all made in-house.

Google Ads

Search, Shopping and Performance Max. Structure, negative keywords and scaling based on profitability, not clicks.

Google Ads agency

Meta Ads

Facebook, Instagram and Snapchat, with ongoing testing of new ads every week.

Meta Ads agency

Tracking

Google Ads, Meta Pixel and GA4 set up correctly first. Then you see every sale and every lead yourself.

The Monday report

Numbers you understand, every Monday. What was done, what it brought in, what we're doing next week.

See what it would look like for you

You see the proposal before you've paid a single krone.

Behind Arcads.

Arcads is a Norwegian performance marketing agency in Skien that runs Google Ads and Meta Ads and makes the ads itself, for clients all over Norway. We mostly work with online stores and service businesses that live on leads, often with multiple locations.

Victor Skretteberg

Managing director and Google Performance

Victor is the one you meet on the first call. He builds your Google account and digs into the numbers. You get a report every Monday.

Victor on LinkedIn

Jona Helgen

Creative and Social Media Performance

Jona makes the ads you see on this page. Videos, statics and concepts. 10+ new ones a week don't make themselves.

Jona on LinkedIn

We got tired of agencies that invoice whether it works or not, so we built our own. No middlemen, no salespeople. You get us.

Why people leave their agency for two guys in Skien.

One partner instead of a slow agency, a freelancer you have to chase, or yet another evening in front of the ad account yourself.

	Arcads	Typical agency	Freelancer	Do it yourself
Payment	100% performance-based	Fixed fee	Hourly rate	Your own time
New ads	10+ a week	A few a month	One at a time	When you find the time
Landing pages	Included, made by us	Extra invoice	Rarely	Your website
Reporting	Every Monday, numbers you understand	Quarterly report	None	You make it yourself
Who you talk to	Victor and Jona	Account manager	One person	No one
Lock-in	None	Often 6-12 months	None	None
Ownership	The accounts are yours	Varies	Varies	Yours

See what it would look like for you

What moving companies ask us.

What does a lead cost for a moving company on Google Ads?+

In the moving company account we run in Oslo, a booking request cost NOK 413 on average in June–Sept 2026, and NOK 467 on search. It is the only moving company account we have, so treat it as one data point, not an industry average.

Why is moving so expensive on Google?+

Many moving companies bid on the same searches, so clicks get expensive. In our account a search click cost NOK 52. That makes the conversion rate the most important number: 10% gives NOK 520 per booking, 5% gives over NOK 1,000.

Should we advertise outside Oslo?+

Yes, but in a separate campaign, so you see the cost on its own. For the moving company, we run the municipalities within 60 minutes as a separate ring campaign. In the first month, a booking there cost NOK 390. More about the ring campaign.

What about Performance Max?+

We use it for retargeting in the moving company account, where it delivered bookings at NOK 310. It also showed ads in mobile games, so we check the placement report. PMax now has a channel report, search terms and campaign-level negative keywords, so you can see where the money goes.

What kind of form converts best?+

A booking form with the moving date and addresses gives requests the moving company can price right away. In our account we only count submitted booking requests, not phone clicks.

What do you charge?+

You pay a share of the value we create, not a fixed monthly fee. If you do not earn more, you pay us nothing. For it to work for both of us, the ads need to create enough that our share comes to around NOK 20,000–30,000 a month. That is why we work with established businesses with a monthly ad budget of at least NOK 30,000. You pay the ad budget directly to Google and Meta. See the pricing page.

See what it would look like for you.

Send us your website. You'll get a proposal for ads and a landing page by email within a couple of days.

Made by Victor and Jona, not a template
Free, and yours to keep
No lock-in contract, no salespeople

Victor and Jona reply personally.

Thanks!

The proposal is on its way within a couple of days. If it's urgent, email victor@arcads.no.