We dig into what customers say
Searches, comments and reviews become angles.
This is where we collect what we have written about Google Ads for service businesses: cleaning, moving, businesses with multiple branches, tradespeople and clinics. For Google, Meta and ad production in one place, read marketing for service businesses.
Real ads we made for our clients
Dedicated pages with numbers and method. Where we have no clients of our own in the industry, we say so.
Facade cleaning, roof cleaning and move-out cleaning. NOK 163 per lead across 9 regions and NOK 202 for move-out cleaning in Oslo.
Numbers from one moving company in Oslo: NOK 413 per booking request, NOK 52 per click on search.
One campaign per region. The cost per lead ranged from NOK 145 to 341 across nine regions for the same client.
Ring campaigns for the neighboring municipalities, retargeting and branded searches, with numbers from three accounts.
Plumbers, electricians, painters and builders. We have not run accounts here yet, so the page is about how we would set it up.
Dentists, physiotherapy and aesthetics. We run ads for an aesthetic clinic in Norway and a dental clinic in England.
Whatever the industry, we start the same way. First we check that the account counts submitted forms and bookings, not page views. Then we work out what a lead can cost: the value of a customer times the share of leads that become customers. After that, we raise the budget in the campaigns that come in under that cost.
The numbers come from our clients' own ad accounts.
profit year over year
Google Ads in Norway, Germany and DenmarkRead the caseROAS
From broken tracking to profitable scalingRead the case
ROAS
Meta ads, September 2026Read the case
leads in 90 days
NOK 163 per lead incl. branded searchesRead the caseBe next on the list. The proposal is free and comes with no commitment.
Google and Meta find the customers. Our job is to give them enough good ads to choose from, every single week.
Searches, comments and reviews become angles.
Jona makes one ad per angle and customer type.
Winners get more budget. The rest we switch off.
↻ Then again next week. Illustration of a typical week.
Campaigns, ads, landing pages and tracking. One partner, no middlemen, no freelancers to wait on.
Campaign pages for your online store and landing pages with forms for leads. Built for ad traffic, not for your website menu, and they're yours.
UGC video, statics and motion graphics. 10+ new ones a week, all made in-house.
Search, Shopping and Performance Max. Structure, negative keywords and scaling based on profitability, not clicks.
Google Ads agencyFacebook, Instagram and Snapchat, with ongoing testing of new ads every week.
Meta Ads agencyGoogle Ads, Meta Pixel and GA4 set up correctly first. Then you see every sale and every lead yourself.
Numbers you understand, every Monday. What was done, what it brought in, what we're doing next week.
You see the proposal before you've paid a single krone.
Arcads is a Norwegian performance marketing agency in Skien that runs Google Ads and Meta Ads and makes the ads itself, for clients all over Norway. We mostly work with online stores and service businesses that live on leads, often with multiple locations.
Victor is the one you meet on the first call. He builds your Google account and digs into the numbers. You get a report every Monday.
Victor on LinkedInJona makes the ads you see on this page. Videos, statics and concepts. 10+ new ones a week don't make themselves.
Jona on LinkedInWe got tired of agencies that invoice whether it works or not, so we built our own. No middlemen, no salespeople. You get us.
One partner instead of a slow agency, a freelancer you have to chase, or yet another evening in front of the ad account yourself.
| Arcads | Typical agency | Freelancer | Do it yourself | |
|---|---|---|---|---|
| Payment | 100% performance-based | Fixed fee | Hourly rate | Your own time |
| New ads | 10+ a week | A few a month | One at a time | When you find the time |
| Landing pages | Included, made by us | Extra invoice | Rarely | Your website |
| Reporting | Every Monday, numbers you understand | Quarterly report | None | You make it yourself |
| Who you talk to | Victor and Jona | Account manager | One person | No one |
| Lock-in | None | Often 6-12 months | None | None |
| Ownership | The accounts are yours | Varies | Varies | Yours |
Send us your website. You'll get a proposal for ads and a landing page by email within a couple of days.
Victor and Jona reply personally.The proposal is on its way within a couple of days. If it's urgent, email victor@arcads.no.
