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Arcads
Google Ads for service businesses

Google Ads for businesses that live on inquiries.

This is where we collect what we have written about Google Ads for service businesses: cleaning, moving, businesses with multiple branches, tradespeople and clinics. For Google, Meta and ad production in one place, read marketing for service businesses.

Short answer: We run Google Ads for service businesses in facade and roof cleaning, move-out cleaning, moving and business leasing. A lead cost NOK 163–413 in those accounts in June–Sept 2026. Before the budget goes up, the account has to count real inquiries, and you need to know what a lead can cost and still be profitable.
See what it would look like for youProposal by email within a couple of days
VictorJona
Victor & Jonayou talk to the two of us, not a salesperson
Ad we made for Utvendig Renhold
Utvendig Renhold
Ad we made for Badstugutta
Badstugutta
Ad we made for Leid.no
Leid.no

Real ads we made for our clients

NOK 163
per lead — facades and roofs, 9 regions, incl. branded searches
NOK 202
per lead — move-out cleaning, Oslo
NOK 406
per lead — B2B leasing, incl. branded searches
NOK 413
per booking — moving company, Oslo
Some of the companies we work with
Utvendigrenhold Veldigrent.no Rask Flytting Mokki Badstugutta Frifor.app

Choose your industry.

Dedicated pages with numbers and method. Where we have no clients of our own in the industry, we say so.

Cleaning

Google Ads for cleaning companies →

Facade cleaning, roof cleaning and move-out cleaning. NOK 163 per lead across 9 regions and NOK 202 for move-out cleaning in Oslo.

Moving

Google Ads for moving companies →

Numbers from one moving company in Oslo: NOK 413 per booking request, NOK 52 per click on search.

Multiple locations

Businesses with multiple branches →

One campaign per region. The cost per lead ranged from NOK 145 to 341 across nine regions for the same client.

Oslo

Google Ads in Oslo →

Ring campaigns for the neighboring municipalities, retargeting and branded searches, with numbers from three accounts.

Tradespeople

Marketing for tradespeople →

Plumbers, electricians, painters and builders. We have not run accounts here yet, so the page is about how we would set it up.

Clinics

Advertising for clinics →

Dentists, physiotherapy and aesthetics. We run ads for an aesthetic clinic in Norway and a dental clinic in England.

Whatever the industry, we start the same way. First we check that the account counts submitted forms and bookings, not page views. Then we work out what a lead can cost: the value of a customer times the share of leads that become customers. After that, we raise the budget in the campaigns that come in under that cost.

Before / after

Before and after Arcads.

The numbers come from our clients' own ad accounts.

Utvendig Renhold
Utvendig Renhold
BeforeOne national campaign, no breakdown by city
After9 regions with their own campaigns, 549 leads in 90 days (June–Sept 2026)
Mokki
Mokki
BeforeGoogle Ads barely used
After+127% profit year over year, with ads in Norway, Germany and Denmark
Ad for Leid.no
Leid.no
BeforeTracking that counted far more purchases than actually happened
After4.73x ROAS across channels, more than NOK 100,000 a month in ads

See also: Google Ads agency · Meta Ads agency · Performance marketing agency · What is UGC? · Google Ads agency Oslo

What service businesses ask us.

What does a lead from Google Ads cost in Norway?+
It depends on the industry and the city. In the accounts we run, a lead cost NOK 163 for facade and roof cleaning (including branded searches), NOK 202 for move-out cleaning in Oslo, NOK 406 for business leasing and NOK 413 for a moving company in Oslo. The numbers are from June–Sept 2026 and count submitted forms and bookings. The full table, with caveats.
How big a budget does a service business need?+
Smart bidding with a target CPA needs around 15–30 conversions a month per campaign to work well. If a lead costs NOK 200, that is NOK 3,000–6,000 a month per campaign. If you have less, it is better to run one region well than five thinly.
Google Ads or Meta for leads?+
Google first for services people already search for, like plumbers, move-out cleaning and dentists. Meta when demand has to be created, or when you want to reach a region where few people search. Longer answer here.
Do you work with businesses outside Skien?+
Yes, most of our clients are elsewhere in the country, with branches from Agder to Trøndelag and in Oslo. Our office is in Skien. The work happens in your own Google Ads account, and we hold meetings over video.
What do you charge?+
You pay a share of the value we create, not a fixed monthly fee. If you do not earn more, you pay us nothing. For it to work for both of us, the ads need to create enough that our share comes to around NOK 20,000–30,000 a month. That is why we work with established businesses with a monthly ad budget of at least NOK 30,000. You pay the ad budget directly to Google and Meta. See the pricing page.
Free proposal

Get a proposal for your ads.

Send us your website, and we will put together a concrete proposal for ads and a landing page for your business, showing how it would look with your brand. You get it by email within a couple of days, and it is yours to keep either way.

Victor and Jona, Arcads
Victor and Jona make the proposal themselves. Ads and a landing page as they would look for you. For established businesses with a monthly ad budget of NOK 30,000+. No pitch, no obligations.

Free · no lock-in contract · we never share your information

Would you rather just talk? Book 30 minutes in the calendar → · victor@arcads.no