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Pricing

What does Arcads cost?

No fixed fee, no hourly rate and no percentage of the ad budget. We take 5–10% of the value the ads create for you, measured in your own account. If you don't earn more, you pay us nothing.

Short answer: You pay a share of the value we create, 5–10%, not a fixed monthly fee. If you don't earn more, you pay us nothing. For it to work for both of us, the ads need to create enough value that our share comes to around NOK 20,000–30,000 a month. That's why we work with established businesses with a monthly ad budget of at least NOK 30,000. You pay the ad budget directly to Google and Meta.

See what it would look like for youProposal by email within a couple of days

5–10%

of the value we create for you

NOK 20–30k

what our share needs to come to each month

NOK 30,000+

monthly ad budget, paid directly to Google and Meta

NOK 0

to us when you don't earn more

How the model works.

We agree on what value is

For an online store, it's the gross profit from the ads. For a lead-based business, it's inquiries × what an inquiry is worth to you. The number sits in your own account as conversion value, so it can be audited.

We set up tracking first

Google Ads, Meta Pixel and GA4 measure actual sales and leads before we spend a single krone. You see every sale in your own account, and you get a report every Monday.

The fee follows the numbers

You pay 5–10% of the value the ads created last month. We agree on the exact share before we start. If the ads haven't created anything extra, you pay us nothing.

Compared with the other models.

None of the models are dishonest. The difference is what the agency gets paid for.

Model	How it's calculated	The agency gets paid for	What you pay in a bad month
Fixed monthly retainer	A fixed amount per month	Being your agency	The full fee
Hourly rate	Hours × hourly rate	Hours	The hours spent
% of ad budget	A percentage of the ad budget	How much you spend on ads	The percentage, whatever the result
Share of the value (Arcads)	5–10% of the value we create	What the ads earn you	Less, or nothing

The downside of our model: we have to be picky. Our share needs to come to around NOK 20,000–30,000 a month, so we only take on clients where the ads can realistically create NOK 200,000–600,000 in value a month. Longer comparison here.

An example.

A service business where a new customer brings in NOK 10,000 in gross profit, and one in four inquiries becomes a customer. That makes an inquiry worth NOK 2,500.

Ad budget (paid directly to Google)	NOK 40,000
Inquiries from the ads	160
Cost per inquiry	NOK 250
Value created (160 × NOK 2,500)	NOK 400,000
Arcads fee (agreed share 7%)	NOK 28,000
Left for you after ads and fee	NOK 332,000
If the inquiries don't come	NOK 0 to us (the ad budget is spent either way)

At 5%, the fee in the example would have been NOK 20,000. If the ads had only created NOK 150,000 in value, our share would have been NOK 7,500–15,000, and then it doesn't add up for us. That's why we look at your numbers before we start.

These numbers are a worked example, not a promise. If you want to see what a lead actually costs in the accounts we run, we have the numbers here. If you want to see what it could look like for you: send us your website, and we'll make a concrete proposal for ads and a landing page for your business, the way it would look with your brand. You'll get it by email within a couple of days, and it's yours to keep either way.

Before / after

What the fee actually buys.

Three clients, before and after. The numbers are from our clients' own ad accounts.

Utvendig Renhold

BeforeOne national campaign, no view by city

After9 regions with their own campaigns, 549 leads in 90 days (June–Sept 2026)

Mokki

BeforeGoogle Ads barely in use

After+127% profit year over year, with ads in Norway, Germany and Denmark

Leid.no

BeforeTracking that counted far more purchases than actually happened

After4.73x ROAS across channels, over NOK 100,000 a month in ad spend

What people ask about pricing.

What does Arcads cost?+

You pay a share of the value we create, 5–10%, not a fixed monthly fee. If you don't earn more, you pay us nothing. For it to work for both of us, the ads need to create enough value that our share comes to around NOK 20,000–30,000 a month. That's why we work with established businesses with a monthly ad budget of at least NOK 30,000. You pay the ad budget directly to Google and Meta.

What happens in a bad month?+

Then our share gets smaller, and if the ads haven't created anything extra, it's NOK 0. You will still have spent the ad budget, though. That's why we run a daily check on the Google accounts that alerts us if a campaign stops delivering, instead of finding out in the monthly report.

Is there a lock-in contract?+

No. No lock-in contract, and no notice period beyond the current month.

Is there a setup fee?+

No. Tracking, structure, landing pages and the first ads are part of the job, and we get paid through our share of what the ads create.

Why do you turn some clients down?+

Because our share needs to come to around NOK 20,000–30,000 a month. At 5–10%, that means the ads need to be able to create NOK 200,000–600,000 in value every month. If the margin is too low, the search volume too small or the budget under NOK 30,000, it doesn't add up, and we'll tell you so before you've paid anything.

How do I know what you've created?+

We set up tracking (Google Ads, Meta Pixel, GA4) before we spend a single krone, and you see every sale and every lead in your own account. The report you get every Monday shows what you spent and what it brought in. That's the basis for the invoice.

What is “value” for a lead-based business?+

Number of inquiries × what you've agreed an inquiry is worth (value per customer × share that become customers). We set the number together with you at the start, and it shows up in your own Google Ads account as conversion value.

Free proposal

Get an estimate for your business — free.

Send us your website, and we'll make a concrete proposal for ads and a landing page for your business, the way it would look with your brand. You'll get it by email within a couple of days, and it's yours to keep either way.

Victor and Jona make the proposal themselves. Ads and a landing page the way they would look for you. For established businesses with a monthly ad budget of NOK 30,000+. No pitch, no commitment.

Free · no lock-in contract · we never share your info

Rather talk directly? Book 30 minutes in our calendar → · victor@arcads.no