We dig into what customers say
Searches, comments and reviews become angles.
No fixed fee, no hourly rate and no percentage of the ad budget. We take 5–10% of the value the ads create for you, measured in your own account. If you don't earn more, you pay us nothing.
For an online store, it's the gross profit from the ads. For a lead-based business, it's inquiries × what an inquiry is worth to you. The number sits in your own account as conversion value, so it can be audited.
Google Ads, Meta Pixel and GA4 measure actual sales and leads before we spend a single krone. You see every sale in your own account, and you get a report every Monday.
You pay 5–10% of the value the ads created last month. We agree on the exact share before we start. If the ads haven't created anything extra, you pay us nothing.
None of the models are dishonest. The difference is what the agency gets paid for.
| Model | How it's calculated | The agency gets paid for | What you pay in a bad month |
|---|---|---|---|
| Fixed monthly retainer | A fixed amount per month | Being your agency | The full fee |
| Hourly rate | Hours × hourly rate | Hours | The hours spent |
| % of ad budget | A percentage of the ad budget | How much you spend on ads | The percentage, whatever the result |
| Share of the value (Arcads) | 5–10% of the value we create | What the ads earn you | Less, or nothing |
The downside of our model: we have to be picky. Our share needs to come to around NOK 20,000–30,000 a month, so we only take on clients where the ads can realistically create NOK 200,000–600,000 in value a month. Longer comparison here.
A service business where a new customer brings in NOK 10,000 in gross profit, and one in four inquiries becomes a customer. That makes an inquiry worth NOK 2,500.
| Ad budget (paid directly to Google) | NOK 40,000 |
| Inquiries from the ads | 160 |
| Cost per inquiry | NOK 250 |
| Value created (160 × NOK 2,500) | NOK 400,000 |
| Arcads fee (agreed share 7%) | NOK 28,000 |
| Left for you after ads and fee | NOK 332,000 |
| If the inquiries don't come | NOK 0 to us (the ad budget is spent either way) |
At 5%, the fee in the example would have been NOK 20,000. If the ads had only created NOK 150,000 in value, our share would have been NOK 7,500–15,000, and then it doesn't add up for us. That's why we look at your numbers before we start.
These numbers are a worked example, not a promise. If you want to see what a lead actually costs in the accounts we run, we have the numbers here. If you want to see what it could look like for you: send us your website, and we'll make a concrete proposal for ads and a landing page for your business, the way it would look with your brand. You'll get it by email within a couple of days, and it's yours to keep either way.
The numbers come from our clients' own ad accounts.
profit year over year
Google Ads in Norway, Germany and DenmarkRead the case
ROAS
From broken tracking to profitable scalingRead the case
ROAS
Meta ads, September 2026Read the case
leads in 90 days
NOK 163 per lead incl. branded searchesRead the caseBe next on the list. The proposal is free and comes with no commitment.
Google and Meta find the customers. Our job is to give them enough good ads to choose from, every single week.
Searches, comments and reviews become angles.
Jona makes one ad per angle and customer type.
Winners get more budget. The rest we switch off.
↻ Then again next week. Illustration of a typical week.
Campaigns, ads, landing pages and tracking. One partner, no middlemen, no freelancers to wait on.
Campaign pages for your online store and landing pages with forms for leads. Built for ad traffic, not for your website menu, and they're yours.
UGC video, statics and motion graphics. 10+ new ones a week, all made in-house.
Search, Shopping and Performance Max. Structure, negative keywords and scaling based on profitability, not clicks.
Google Ads agencyFacebook, Instagram and Snapchat, with ongoing testing of new ads every week.
Meta Ads agencyGoogle Ads, Meta Pixel and GA4 set up correctly first. Then you see every sale and every lead yourself.
Numbers you understand, every Monday. What was done, what it brought in, what we're doing next week.
You see the proposal before you've paid a single krone.
Arcads is a Norwegian performance marketing agency in Skien that runs Google Ads and Meta Ads and makes the ads itself, for clients all over Norway. We mostly work with online stores and service businesses that live on leads, often with multiple locations.
Victor is the one you meet on the first call. He builds your Google account and digs into the numbers. You get a report every Monday.
Victor on LinkedIn
Jona makes the ads you see on this page. Videos, statics and concepts. 10+ new ones a week don't make themselves.
Jona on LinkedInWe got tired of agencies that invoice whether it works or not, so we built our own. No middlemen, no salespeople. You get us.
One partner instead of a slow agency, a freelancer you have to chase, or yet another evening in front of the ad account yourself.
| Arcads | Typical agency | Freelancer | Do it yourself | |
|---|---|---|---|---|
| Payment | 100% performance-based | Fixed fee | Hourly rate | Your own time |
| New ads | 10+ a week | A few a month | One at a time | When you find the time |
| Landing pages | Included, made by us | Extra invoice | Rarely | Your website |
| Reporting | Every Monday, numbers you understand | Quarterly report | None | You make it yourself |
| Who you talk to | Victor and Jona | Account manager | One person | No one |
| Lock-in | None | Often 6-12 months | None | None |
| Ownership | The accounts are yours | Varies | Varies | Yours |
Send us your website. You'll get a proposal for ads and a landing page by email within a couple of days.
Victor and Jona reply personally.The proposal is on its way within a couple of days. If it's urgent, email victor@arcads.no.
