★★★★★ Recommended by our clients · 100% of our clients grew their bottom line · 100% performance-based

Performance marketing agency

Performance marketing agency: what it is, and how we do it.

Performance marketing is advertising measured on what happens after the click: purchases, forms and bookings. Here we explain what that means in practice, what it costs with us, and what numbers we have from the clients we work for.

Short answer: A performance marketing agency runs paid advertising, in our case Google Ads, Meta and Snapchat, and measures it on sales and leads instead of reach. At Arcads, the fee is 5–10% of the value we create, with no fixed monthly price. It's a fit for established businesses with at least NOK 30,000 in monthly ad budget.

See what it would look like for youProposal by email within a couple of days

Victor & Jonayou talk to the two of us — not a salesperson

What is performance marketing?

In short

Performance marketing means every krone spent on ads should be traceable to something that happened: a purchase, a form, a phone call. That requires tracking that counts correctly, campaigns split so the numbers mean something, and enough new ads to be able to test. Brand building where the effect can't be measured directly is a different discipline, and not what we do.

Channel

Google Ads

Search, Shopping and Performance Max, for people who are already looking for what you sell. Here, tracking and search terms are most of the work. How we run Google Ads →

Channel

Meta and Snapchat

Facebook, Instagram and Snapchat, for people who aren't looking yet. Here, the ads themselves are most of the work. How we run Meta Ads →

The ads

Creative production

We make 10+ new ads every week for our clients, and have made 5000+ in total. Without new ads, you have nothing to test on Meta. See what we make →

The foundation

Tracking and landing pages

At Leid.no, the tracking counted far more purchases than actually happened, and every decision was built on the wrong numbers. So the first thing we do with a new client is check that purchases and forms are counted correctly.

In practice

What a lead costs in the accounts we run.

Performance marketing is about numbers you can verify. These are the numbers from some of our clients. Cost per lead varies a lot by industry and area, so use them as an illustration, not as an estimate for your business.

Client	What they sell	Result
Utvendig Renhold	Facade and roof cleaning, 9 regions	549 leads in 90 days (June–Sept 2026). NOK 163 per lead including branded searches, approx. NOK 188 without. Between NOK 145 and 341 per lead across regions, for the same service.
Veldigrent	Move-out cleaning in Oslo	NOK 202 per lead
Raskflytting	Moving company in Oslo	NOK 413 per booking on average
Generalfinans	Leasing for businesses	NOK 406 per lead including branded searches, NOK 517 without. Our only B2B account, so take the number for what it is.
Mokki	Kids' sunglasses, online store in Norway, Germany and Denmark	+127% profit year over year (the client's own numbers)
Leid.no	Trailer rental	4.73x ROAS across channels while we ran the account, with over NOK 100,000 a month in ads

Our clients are service businesses that sell through forms and phone calls, and online stores. We haven't worked with tradespeople like plumbers and electricians, or with lawyers and accountants.

Our model

How the fee works.

We take a share of the value we create for you, 5–10%, and no fixed monthly price. If you don't earn more, you pay us nothing. For it to work for us, our share needs to come to around NOK 20,000–30,000 a month. That's why we're a fit for businesses where the ads can realistically create that much.

We agree on what counts as value before we start, and the number is in your own ad account
You pay the ad budget, at least NOK 30,000 a month, directly to Google and Meta
No lock-in period and no setup fee

Worked example per month

Ad budget (to Google)NOK 40,000

Value created by the adsNOK 400,000

Our share (agreed 7%)NOK 28,000

Left with youNOK 332,000

An example, not a promise. The full calculation on the pricing page →

See what it would look like for youProposal by email within a couple of days

5000+

ads created

549

leads in 90 days — Utvendig Renhold

4.73x

ROAS — Leid.no, while we ran the account

+127%

profit year over year — Mokki

What people ask about performance marketing.

What is a performance marketing agency?+

An agency that runs paid advertising and measures it on what happens after the click: purchases, submitted forms, bookings. In practice, Google Ads, Meta and Snapchat, with tracking that shows what every krone brought in. With us, the fee is also tied to the results.

What does a performance marketing agency cost?+

With us, we take a share of the value we create for you, 5–10%, not a fixed monthly price. If you don't earn more, you pay us nothing. For this to work for both of us, the ads need to create enough value that our share comes to around NOK 20,000–30,000 a month. That's why we work with established businesses with at least NOK 30,000 in monthly ad budget. You pay the ad budget directly to Google and Meta. The full calculation on the pricing page.

What's the difference between a performance-based and a fixed fee?+

With a fixed fee, the agency gets paid no matter how the month went. With a performance-based fee, the agency only gets paid when you earn more. The catch is that the agency has to be selective: we can only take on clients where the ads can realistically create enough value for our share to reach NOK 20,000–30,000 a month.

Which channels do you work with?+

Google Ads (Search, Shopping, Performance Max), Meta (Facebook and Instagram) and Snapchat. Plus landing pages, conversion tracking and ad production.

Is performance marketing a fit for small businesses?+

It depends on the numbers. The margin and the value of a customer have to be high enough for paid traffic to pay off. With our model, the ads need to be able to create NOK 200,000–600,000 in value a month, and that usually requires at least NOK 30,000 in ad budget. If you're below that, we'll say so in the proposal we send you.

How do you measure results?+

Tracking is set up before we spend a single krone: Google Ads, Meta Pixel and GA4, measured against purchases in the online store or forms in your inbox. You get a report every Monday with what you spent, what it brought in, and what we're changing this week.

Before / after

Before and after Arcads.

The numbers come from our clients' own ad accounts.

Utvendig Renhold

BeforeOne national campaign, no overview per city

After9 regions with their own campaigns, 549 leads in 90 days (June–Sept 2026)

Mokki

BeforeGoogle Ads barely in use

After+127% profit year over year, with ads in Norway, Germany and Denmark

Leid.no

BeforeTracking that counted far more purchases than actually happened

After4.73x ROAS across channels, over NOK 100,000 a month in ads

Free proposal

Find out whether your numbers add up.

Send us your website, and we'll create a concrete proposal for ads and a landing page for your business, showing how it would look with your brand. You get it by email within a couple of days, and it's yours to keep either way.

Victor and Jona create the proposal themselves. Ads and a landing page as they would look for you. For established businesses with NOK 30,000+ in monthly ad budget. No pitch, no obligations.

Free · no lock-in contract · we never share your info

Rather talk directly? Book 30 minutes in the calendar → · victor@arcads.no