We dig into what customers say
Searches, comments and reviews become angles.
Performance marketing is advertising measured on what happens after the click: purchases, forms and bookings. Here we explain what that means in practice, what it costs with us, and what numbers we have from the clients we work for.
Performance marketing means every krone spent on ads should be traceable to something that happened: a purchase, a form, a phone call. That requires tracking that counts correctly, campaigns split so the numbers mean something, and enough new ads to be able to test. Brand building where the effect can't be measured directly is a different discipline, and not what we do.
Search, Shopping and Performance Max, for people who are already looking for what you sell. Here, tracking and search terms are most of the work. How we run Google Ads →
Facebook, Instagram and Snapchat, for people who aren't looking yet. Here, the ads themselves are most of the work. How we run Meta Ads →
We make 10+ new ads every week for our clients, and have made 5000+ in total. Without new ads, you have nothing to test on Meta. See what we make →
At Leid.no, the tracking counted far more purchases than actually happened, and every decision was built on the wrong numbers. So the first thing we do with a new client is check that purchases and forms are counted correctly.
Performance marketing is about numbers you can verify. These are the numbers from some of our clients. Cost per lead varies a lot by industry and area, so use them as an illustration, not as an estimate for your business.
| Client | What they sell | Result |
|---|---|---|
| Utvendig Renhold | Facade and roof cleaning, 9 regions | 549 leads in 90 days (June–Sept 2026). NOK 163 per lead including branded searches, approx. NOK 188 without. Between NOK 145 and 341 per lead across regions, for the same service. |
| Veldigrent | Move-out cleaning in Oslo | NOK 202 per lead |
| Raskflytting | Moving company in Oslo | NOK 413 per booking on average |
| Generalfinans | Leasing for businesses | NOK 406 per lead including branded searches, NOK 517 without. Our only B2B account, so take the number for what it is. |
| Mokki | Kids' sunglasses, online store in Norway, Germany and Denmark | +127% profit year over year (the client's own numbers) |
| Leid.no | Trailer rental | 4.73x ROAS across channels while we ran the account, with over NOK 100,000 a month in ads |
Our clients are service businesses that sell through forms and phone calls, and online stores. We haven't worked with tradespeople like plumbers and electricians, or with lawyers and accountants.
We take a share of the value we create for you, 5–10%, and no fixed monthly price. If you don't earn more, you pay us nothing. For it to work for us, our share needs to come to around NOK 20,000–30,000 a month. That's why we're a fit for businesses where the ads can realistically create that much.
The numbers come from our clients' own ad accounts.
profit year over year
Google Ads in Norway, Germany and DenmarkRead the case
ROAS
From broken tracking to profitable scalingRead the case
ROAS
Meta ads, September 2026Read the case
leads in 90 days
NOK 163 per lead incl. branded searchesRead the caseBe next on the list. The proposal is free and comes with no commitment.
Google and Meta find the customers. Our job is to give them enough good ads to choose from, every single week.
Searches, comments and reviews become angles.
Jona makes one ad per angle and customer type.
Winners get more budget. The rest we switch off.
↻ Then again next week. Illustration of a typical week.
Campaigns, ads, landing pages and tracking. One partner, no middlemen, no freelancers to wait on.
Campaign pages for your online store and landing pages with forms for leads. Built for ad traffic, not for your website menu, and they're yours.
UGC video, statics and motion graphics. 10+ new ones a week, all made in-house.
Search, Shopping and Performance Max. Structure, negative keywords and scaling based on profitability, not clicks.
Google Ads agencyFacebook, Instagram and Snapchat, with ongoing testing of new ads every week.
Meta Ads agencyGoogle Ads, Meta Pixel and GA4 set up correctly first. Then you see every sale and every lead yourself.
Numbers you understand, every Monday. What was done, what it brought in, what we're doing next week.
You see the proposal before you've paid a single krone.
Arcads is a Norwegian performance marketing agency in Skien that runs Google Ads and Meta Ads and makes the ads itself, for clients all over Norway. We mostly work with online stores and service businesses that live on leads, often with multiple locations.
Victor is the one you meet on the first call. He builds your Google account and digs into the numbers. You get a report every Monday.
Victor on LinkedInJona makes the ads you see on this page. Videos, statics and concepts. 10+ new ones a week don't make themselves.
Jona on LinkedInWe got tired of agencies that invoice whether it works or not, so we built our own. No middlemen, no salespeople. You get us.
One partner instead of a slow agency, a freelancer you have to chase, or yet another evening in front of the ad account yourself.
| Arcads | Typical agency | Freelancer | Do it yourself | |
|---|---|---|---|---|
| Payment | 100% performance-based | Fixed fee | Hourly rate | Your own time |
| New ads | 10+ a week | A few a month | One at a time | When you find the time |
| Landing pages | Included, made by us | Extra invoice | Rarely | Your website |
| Reporting | Every Monday, numbers you understand | Quarterly report | None | You make it yourself |
| Who you talk to | Victor and Jona | Account manager | One person | No one |
| Lock-in | None | Often 6-12 months | None | None |
| Ownership | The accounts are yours | Varies | Varies | Yours |
Send us your website. You'll get a proposal for ads and a landing page by email within a couple of days.
Victor and Jona reply personally.The proposal is on its way within a couple of days. If it's urgent, email victor@arcads.no.
