★★★★★ Recommended by our clients · 100% of our clients grew their bottom line · 100% performance-based

UGC agency

UGC agency: we find the creators, write the scripts and edit the videos into ads.

UGC is video that looks like it was filmed on a phone by an ordinary customer. Sometimes it is. More often, it's a creator following a script. We make it for the ads we run ourselves on Meta and Snapchat, so every video is measured on sales and leads.

See what it would look like for youProposal by email within a couple of days

Victor & Jonayou talk to the two of us — not a salesperson

5000+

ads created, all formats

10+

new ads every week

+127%

profit year over year — Mokki

3 countries

Mokki ads in Norway, Germany and Denmark

How we make UGC.

UGC can come from more places than a paid creator. This is what we actually use, and how it becomes ads:

Source

Paid creators working from scripts

Norwegian creators who film on their phones at home. They don't need followers, because the video is used in the client's ads, not on the creator's channel. We recruit, brief and agree usage rights before anyone films.

Source

Real customers and employees

For Badstugutta, we've edited interviews with customers who have had their sauna delivered. Utvendig Renhold films on the job themselves. Material like that is hard to beat, because it isn't acted.

Source

Influencers and ambassadors

For Mokki, we've recruited influencers, written scripts and run partnership ads, where the ad is shown from the creator's own profile. For QualiPet, we've made UGC with one of their ambassadors.

Script

The hook is written first

The first few seconds decide whether anyone watches the rest, so we write the hook before anyone hits record. The creator gets a script with what to say and show.

Editing

Text where it won't be covered

In 9:16, Instagram and Snapchat place buttons and text over the top and bottom of the video. We keep all text inside the middle area, and keep the music low under the voice, so the message actually gets heard.

Testing

One video becomes several ads

The same footage is edited with different hooks and lengths and goes into ad sets that already have data. We measure on sales and leads. New to the term? Read our introduction to UGC.

From our chat

What our clients have written to us.

Mattis Ohana GoksøyrCMO @ Mokki

Wow, even statics working this well! Great job, guys, fantastic

Thommy TellefsenLeid.no

These guys deliver above and beyond! There's a before and after we started working with you.

See the case studies with real numbers →

This is what it looks like when the ads pay for themselves.

The numbers come from our clients' own ad accounts.

MokkiOnline store

+127%

profit year over year

Google Ads in Norway, Germany and DenmarkRead the case

Leid.noOnline store

4.73x

ROAS

From broken tracking to profitable scalingRead the case

QualiPetOnline store

10.3x

ROAS

Meta ads, September 2026Read the case

Utvendig RenholdLeads

549

leads in 90 days

NOK 163 per lead incl. branded searchesRead the case

Read the full case studies

Hear from our clients.

Our clients5 participants

Thommy TellefsenCEO, Leid.no

These guys deliver above and beyond! I'd worked with 6-7 other agencies before we were recommended Arcads. There's a clear before and after working with you.

4.73x ROAS across channels

Mattis Ohana GoksøyrCMO, Mokki

Wow, even the statics are working this well! Great job, guys, fantastic

+127% profit year over year

Jonathan RotheCEO, Utvendig Renhold

Great job, boys! Very good.

549 leads in 90 days

ElliotCo-founder, Badstugutta

Really nice, we're getting more leads than ever, we're getting more clicks than ever!! Amazing.

Leads from Google and Meta

Nathaniel AyehVeldigrent and Raskflytting

We've worked with Arcads on several concepts over time, and we still do. Creative, professional and fast. A partner we trust.

NOK 202 per lead, move-out cleaning Oslo

See what it would look like for you

Be next on the list. The proposal is free and comes with no commitment.

This is what a week with us looks like.

Google and Meta find the customers. Our job is to give them enough good ads to choose from, every single week.

Monday

We dig into what customers say

Searches, comments and reviews become angles.

Midweek

Every angle becomes an ad

Jona makes one ad per angle and customer type.

Friday

10+ new ads go live

Winners get more budget. The rest we switch off.

↻ Then again next week. Illustration of a typical week.

We make everything ourselves. Not just the ads.

Campaigns, ads, landing pages and tracking. One partner, no middlemen, no freelancers to wait on.

Landing pages

Campaign pages for your online store and landing pages with forms for leads. Built for ad traffic, not for your website menu, and they're yours.

Landing page Arcads made for Generalfinans

UGC video, statics and motion graphics. 10+ new ones a week, all made in-house.

Google Ads

Search, Shopping and Performance Max. Structure, negative keywords and scaling based on profitability, not clicks.

Google Ads agency

Meta Ads

Facebook, Instagram and Snapchat, with ongoing testing of new ads every week.

Meta Ads agency

Tracking

Google Ads, Meta Pixel and GA4 set up correctly first. Then you see every sale and every lead yourself.

The Monday report

Numbers you understand, every Monday. What was done, what it brought in, what we're doing next week.

See what it would look like for you

You see the proposal before you've paid a single krone.

Behind Arcads.

Arcads is a Norwegian performance marketing agency in Skien that runs Google Ads and Meta Ads and makes the ads itself, for clients all over Norway. We mostly work with online stores and service businesses that live on leads, often with multiple locations.

Victor Skretteberg

Managing director and Google Performance

Victor is the one you meet on the first call. He builds your Google account and digs into the numbers. You get a report every Monday.

Victor on LinkedIn

Jona Helgen

Creative and Social Media Performance

Jona makes the ads you see on this page. Videos, statics and concepts. 10+ new ones a week don't make themselves.

Jona on LinkedIn

We got tired of agencies that invoice whether it works or not, so we built our own. No middlemen, no salespeople. You get us.

Why people leave their agency for two guys in Skien.

One partner instead of a slow agency, a freelancer you have to chase, or yet another evening in front of the ad account yourself.

	Arcads	Typical agency	Freelancer	Do it yourself
Payment	100% performance-based	Fixed fee	Hourly rate	Your own time
New ads	10+ a week	A few a month	One at a time	When you find the time
Landing pages	Included, made by us	Extra invoice	Rarely	Your website
Reporting	Every Monday, numbers you understand	Quarterly report	None	You make it yourself
Who you talk to	Victor and Jona	Account manager	One person	No one
Lock-in	None	Often 6-12 months	None	None
Ownership	The accounts are yours	Varies	Varies	Yours

See what it would look like for you

What people ask about UGC.

What does a UGC agency do?+

It makes video that looks like it was filmed by an ordinary customer, and uses it in ads. In practice: writing hooks and scripts, finding and briefing creators, agreeing usage rights, editing and testing variations. With us, UGC is part of running the ads, so the videos are measured on sales and leads.

What does UGC cost in Norway?+

A paid creator usually costs a few thousand kroner per video. The price depends on the number of videos, the script and how long you need usage rights. Scripts, editing and variations are part of our ad management. There, we take a share of the value we create, 5–10%, not payment per video. For this to work for both of us, our share needs to come to around NOK 20,000–30,000 a month, so we work with businesses with at least NOK 30,000 in monthly ad budget. Here's how it's calculated.

Do you find creators for us?+

Yes. We find creators who fit the brand, write scripts and agree usage rights before anyone films. For Mokki, we've also run partnership ads, where the ad is shown from the creator's own profile.

Do we need to supply our own raw footage?+

No, but it helps. Product video, customer clips and footage from the job are often better than anything a creator can film, because they're real. If you have nothing, we start with creators working from scripts.

Are you a creator and want to work with us?+

We work with Norwegian UGC creators and pay per job. You don't need any followers. Here's how to apply.

See what it would look like for you.

Send us your website. You'll get a proposal for ads and a landing page by email within a couple of days.

Made by Victor and Jona, not a template
Free, and yours to keep
No lock-in contract, no salespeople

Victor and Jona reply personally.

Thanks!

The proposal is on its way within a couple of days. If it's urgent, email victor@arcads.no.