UGC agency

UGC agency: we find the creators, write the scripts and edit the videos into ads.

UGC is video that looks like it was filmed on a phone by an ordinary customer. Sometimes it is. More often, it's a creator following a script. We make it for the ads we run ourselves on Meta and Snapchat, so every video is measured on sales and leads.

See what it would look like for youProposal by email within a couple of days

Victor & Jonayou talk to the two of us — not a salesperson

How we make UGC.

UGC can come from more places than a paid creator. This is what we actually use, and how it becomes ads:

Source

Paid creators working from scripts

Norwegian creators who film on their phones at home. They don't need followers, because the video is used in the client's ads, not on the creator's channel. We recruit, brief and agree usage rights before anyone films.

Source

Real customers and employees

For Badstugutta, we've edited interviews with customers who have had their sauna delivered. Utvendig Renhold films on the job themselves. Material like that is hard to beat, because it isn't acted.

Source

Influencers and ambassadors

For Mokki, we've recruited influencers, written scripts and run partnership ads, where the ad is shown from the creator's own profile. For QualiPet, we've made UGC with one of their ambassadors.

Script

The hook is written first

The first few seconds decide whether anyone watches the rest, so we write the hook before anyone hits record. The creator gets a script with what to say and show.

Editing

Text where it won't be covered

In 9:16, Instagram and Snapchat place buttons and text over the top and bottom of the video. We keep all text inside the middle area, and keep the music low under the voice, so the message actually gets heard.

Testing

One video becomes several ads

The same footage is edited with different hooks and lengths and goes into ad sets that already have data. We measure on sales and leads. New to the term? Read our introduction to UGC.

From our chat

What our clients have written to us.

Mattis Ohana GoksøyrCMO @ Mokki

Wow, even statics working this well! Great job, guys, fantastic

Thommy TellefsenLeid.no

These guys deliver above and beyond! There's a before and after we started working with you.

See the case studies with real numbers →

What people ask about UGC.

What does a UGC agency do?+

It makes video that looks like it was filmed by an ordinary customer, and uses it in ads. In practice: writing hooks and scripts, finding and briefing creators, agreeing usage rights, editing and testing variations. With us, UGC is part of running the ads, so the videos are measured on sales and leads.

What does UGC cost in Norway?+

A paid creator usually costs a few thousand kroner per video. The price depends on the number of videos, the script and how long you need usage rights. Scripts, editing and variations are part of our ad management. There, we take a share of the value we create, 5–10%, not payment per video. For this to work for both of us, our share needs to come to around NOK 20,000–30,000 a month, so we work with businesses with at least NOK 30,000 in monthly ad budget. Here's how it's calculated.

Do you find creators for us?+

Yes. We find creators who fit the brand, write scripts and agree usage rights before anyone films. For Mokki, we've also run partnership ads, where the ad is shown from the creator's own profile.

Do we need to supply our own raw footage?+

No, but it helps. Product video, customer clips and footage from the job are often better than anything a creator can film, because they're real. If you have nothing, we start with creators working from scripts.

Are you a creator and want to work with us?+

We work with Norwegian UGC creators and pay per job. You don't need any followers. Here's how to apply.

Before / after

Before and after Arcads.

The numbers come from our clients' own ad accounts.

Utvendig Renhold

BeforeOne national campaign, no overview per city

After9 regions with their own campaigns, 549 leads in 90 days (June–Sept 2026)

Mokki

BeforeGoogle Ads barely in use

After+127% profit year over year, with ads in Norway, Germany and Denmark

Leid.no

BeforeTracking that counted far more purchases than actually happened

After4.73x ROAS across channels, over NOK 100,000 a month in ads

Free proposal

See which UGC ads we would make for you.

Send us your website, and we'll create a concrete proposal for ads and a landing page for your business, showing how it would look with your brand. You get it by email within a couple of days, and it's yours to keep either way.

Victor and Jona create the proposal themselves. Ads and a landing page as they would look for you. For established businesses with NOK 30,000+ in monthly ad budget. No pitch, no obligations.

Free · no lock-in contract · we never share your info

Rather talk directly? Book 30 minutes in the calendar → · victor@arcads.no