We dig into what customers say
Searches, comments and reviews become angles.
Jona makes the ads and looks after the Meta accounts. We make 10+ new ads every week for our clients, on Facebook, Instagram and Snapchat, and measure them on sales and submitted forms. Our fee is a share of what we earn you.
Six things we do in every Meta account we're responsible for:
Meta's own events can miss in both directions. At Utvendig Renhold, Meta's standard lead event only caught around a quarter of the forms that actually came in. At Badstugutta, the contact event fired more often than people actually got in touch. So we measure on submitted forms and real purchases.
Statics, video, UGC and motion graphics are made by us. Much of the best material is the client's own footage: Utvendig Renhold films on the job, and we edit.
Meta needs around 50 conversions a week per ad set to exit the learning phase. With NOK 30,000 a month and leads at NOK 300, that's about 23 a week in total. So we concentrate the budget in a few ad sets with many ads instead of spreading it out.
New ads go into ad sets that already have data. Whatever brings in sales or leads at the right price gets more budget. Whatever doesn't, we switch off before it has spent much.
For businesses with several branches, we run separate Meta campaigns per area. At Utvendig Renhold, the geography in Meta mirrors the Google campaigns, so both channels work in the same areas.
Snapchat in Norway has broad reach, including people between 30 and 50. When we ran Leid.no, we made dedicated Snapchat formats alongside Meta and Google.
Utvendig Renhold sells facade and roof cleaning in nine regions. The sale happens by phone after the customer has sent a form. Many of the Meta ads are videos filmed by their own people on the job. Each area has its own campaigns, and we only count the forms that actually come in.
Badstugutta sells saunas where a single order is worth tens of thousands of kroner. There, the Meta ads send people to a dedicated landing page with one form, and leads are measured there. “We're getting more leads than ever!! Amazing,” wrote Elliot at Badstugutta.
We also run Meta for a dental clinic in England. For Leid.no, we ran Meta and Google together and ended up at 4.73x ROAS across channels, with over NOK 100,000 a month in ads. See the case studies →
Real ads we've made for our clients
The numbers come from our clients' own ad accounts.
profit year over year
Google Ads in Norway, Germany and DenmarkRead the case
ROAS
From broken tracking to profitable scalingRead the case
ROAS
Meta ads, September 2026Read the case
leads in 90 days
NOK 163 per lead incl. branded searchesRead the caseBe next on the list. The proposal is free and comes with no commitment.
Google and Meta find the customers. Our job is to give them enough good ads to choose from, every single week.
Searches, comments and reviews become angles.
Jona makes one ad per angle and customer type.
Winners get more budget. The rest we switch off.
↻ Then again next week. Illustration of a typical week.
Campaigns, ads, landing pages and tracking. One partner, no middlemen, no freelancers to wait on.
Campaign pages for your online store and landing pages with forms for leads. Built for ad traffic, not for your website menu, and they're yours.
UGC video, statics and motion graphics. 10+ new ones a week, all made in-house.
Search, Shopping and Performance Max. Structure, negative keywords and scaling based on profitability, not clicks.
Google Ads agencyFacebook, Instagram and Snapchat, with ongoing testing of new ads every week.
Meta Ads agencyGoogle Ads, Meta Pixel and GA4 set up correctly first. Then you see every sale and every lead yourself.
Numbers you understand, every Monday. What was done, what it brought in, what we're doing next week.
You see the proposal before you've paid a single krone.
Arcads is a Norwegian performance marketing agency in Skien that runs Google Ads and Meta Ads and makes the ads itself, for clients all over Norway. We mostly work with online stores and service businesses that live on leads, often with multiple locations.
Victor is the one you meet on the first call. He builds your Google account and digs into the numbers. You get a report every Monday.
Victor on LinkedInJona makes the ads you see on this page. Videos, statics and concepts. 10+ new ones a week don't make themselves.
Jona on LinkedInWe got tired of agencies that invoice whether it works or not, so we built our own. No middlemen, no salespeople. You get us.
One partner instead of a slow agency, a freelancer you have to chase, or yet another evening in front of the ad account yourself.
| Arcads | Typical agency | Freelancer | Do it yourself | |
|---|---|---|---|---|
| Payment | 100% performance-based | Fixed fee | Hourly rate | Your own time |
| New ads | 10+ a week | A few a month | One at a time | When you find the time |
| Landing pages | Included, made by us | Extra invoice | Rarely | Your website |
| Reporting | Every Monday, numbers you understand | Quarterly report | None | You make it yourself |
| Who you talk to | Victor and Jona | Account manager | One person | No one |
| Lock-in | None | Often 6-12 months | None | None |
| Ownership | The accounts are yours | Varies | Varies | Yours |
Send us your website. You'll get a proposal for ads and a landing page by email within a couple of days.
Victor and Jona reply personally.The proposal is on its way within a couple of days. If it's urgent, email victor@arcads.no.
