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Arcads
Meta Ads agency

Facebook and Instagram ads where we both make the ads and run the account.

Jona makes the ads and looks after the Meta accounts. We make 10+ new ads every week for our clients, on Facebook, Instagram and Snapchat, and measure them on sales and submitted forms. Our fee is a share of what we earn you.

See what it would look like for youProposal by email within a couple of days
Victor Jona
Victor & Jonayou talk to the two of us — not a salesperson
5000+
ads created
10+
new ads every week
4.73x
ROAS across channels — Leid.no, while we ran the account
+127%
profit year over year — Mokki

How we run Meta Ads.

Six things we do in every Meta account we're responsible for:

Step 1 — always

Count leads where they actually come in

Meta's own events can miss in both directions. At Utvendig Renhold, Meta's standard lead event only caught around a quarter of the forms that actually came in. At Badstugutta, the contact event fired more often than people actually got in touch. So we measure on submitted forms and real purchases.

Production

10+ new ads every week

Statics, video, UGC and motion graphics are made by us. Much of the best material is the client's own footage: Utvendig Renhold films on the job, and we edit.

The learning phase

Fewer ad sets, more data in each

Meta needs around 50 conversions a week per ad set to exit the learning phase. With NOK 30,000 a month and leads at NOK 300, that's about 23 a week in total. So we concentrate the budget in a few ad sets with many ads instead of spreading it out.

Testing

New ads in, weak ads out

New ads go into ad sets that already have data. Whatever brings in sales or leads at the right price gets more budget. Whatever doesn't, we switch off before it has spent much.

Local

The same areas as Google

For businesses with several branches, we run separate Meta campaigns per area. At Utvendig Renhold, the geography in Meta mirrors the Google campaigns, so both channels work in the same areas.

Snapchat

Where the audience is

Snapchat in Norway has broad reach, including people between 30 and 50. When we ran Leid.no, we made dedicated Snapchat formats alongside Meta and Google.

Meta for businesses that sell through a form

When the sale happens on a phone call after a form.

Utvendig Renhold sells facade and roof cleaning in nine regions. The sale happens by phone after the customer has sent a form. Many of the Meta ads are videos filmed by their own people on the job. Each area has its own campaigns, and we only count the forms that actually come in.

Badstugutta sells saunas where a single order is worth tens of thousands of kroner. There, the Meta ads send people to a dedicated landing page with one form, and leads are measured there. “We're getting more leads than ever!! Amazing,” wrote Elliot at Badstugutta.

We also run Meta for a dental clinic in England. For Leid.no, we ran Meta and Google together and ended up at 4.73x ROAS across channels, with over NOK 100,000 a month in ads. See the case studies →

Video ad we made for Utvendig Renhold
Utvendig Renhold
Ad we made for Badstugutta
Badstugutta
Ad we made for Mokki
Mokki

Real ads we've made for our clients

What people ask about Meta Ads.

Do I need my own content to run Meta ads?+
No, but it helps. Utvendig Renhold films short clips on the job themselves, and we edit them into ads. If you have nothing, we make statics and video from your product images and website, or bring in a UGC creator. See creative production.
How many ads do you test?+
We make 10+ new ads every week. They go into ad sets that already have data, so each new test doesn't restart the learning phase. Lots of small ad sets with a small budget in each rarely give you an answer.
Do Meta ads work for lead generation?+
Yes, if the landing page and tracking are in place. We run Meta for Utvendig Renhold, Badstugutta and a dental clinic in England. What makes the difference is that the ad sends people to a page with one clear form, and that leads are counted from the form, not from Meta's own events.
What about tracking and iOS restrictions?+
Meta sees fewer conversions than before, so we set up the Meta Pixel and events before we spend a single krone, and check Meta's numbers against the sales in your online store or the forms in your inbox. If there's a discrepancy, the actual sales and forms are what count.
What does a Meta Ads agency cost?+
We take a share of the value we create for you, 5–10%, not a fixed monthly price. If you don't earn more, you pay us nothing. For this to work for both of us, the ads need to create enough value that our share comes to around NOK 20,000–30,000 a month. That's why we work with established businesses with at least NOK 30,000 in monthly ad budget. You pay the ad budget directly to Meta. Here's how it's calculated.
Do you run Snapchat too?+
Yes, where the audience is. Snapchat in Norway has broad reach, including people between 30 and 50, not just teenagers. We test it alongside Meta and shift budget based on what a sale or lead costs in each channel.
Before / after

Before and after Arcads.

The numbers come from our clients' own ad accounts.

Utvendig Renhold
Utvendig Renhold
BeforeOne national campaign, no overview per city
After9 regions with their own campaigns, 549 leads in 90 days (June–Sept 2026)
Mokki
Mokki
BeforeGoogle Ads barely in use
After+127% profit year over year, with ads in Norway, Germany and Denmark
Ad for Leid.no
Leid.no
BeforeTracking that counted far more purchases than actually happened
After4.73x ROAS across channels, over NOK 100,000 a month in ads

See also: Google Ads agency · Meta Ads agency · Performance marketing agency · What is UGC? · Google Ads agency Oslo

Free proposal

See which Meta ads we would make for you.

Send us your website, and we'll create a concrete proposal for ads and a landing page for your business, showing how it would look with your brand. You get it by email within a couple of days, and it's yours to keep either way.

Victor and Jona, Arcads
Victor and Jona create the proposal themselves. Ads and a landing page as they would look for you. For established businesses with NOK 30,000+ in monthly ad budget. No pitch, no obligations.

Free · no lock-in contract · we never share your info

Rather talk directly? Book 30 minutes in the calendar → · victor@arcads.no