Marketing for service businesses that live on inquiries.

Be there when the customer searches (Google Ads on service + city and a complete Google Business Profile), make it easy to get in touch (price, phone and form early on the page), and be remembered locally before the need arises (Facebook and Instagram with real photos and video of your work). Measure everything on inquiries, not clicks.

Google first if people search for your service, like a plumber, dentist or move-out cleaning. Meta first if customers need to see the service before they know they want it, like aesthetic treatments. Most should have both, in that order.

It varies by industry and city. At Utvendig Renhold an inquiry cost NOK 163 on average over 90 days (June–Sept 2026) including branded searches, but between NOK 145 and 341 from region to region for the same service. Whether that’s cheap depends on the value: if a customer is worth NOK 5,000 in margin and one in three inquiries buys, you can afford around NOK 1,650 per inquiry.

Work backwards from what an inquiry is worth, and make sure each campaign gets enough data. Google needs around 15–30 conversions a month for smart bidding to work. We work with established businesses with an ad budget of at least NOK 30,000 a month. If your budget is smaller, start with one service in one area on Google.

Yes, when the content is real (your work, your people), the geography is tight and the ad is measured on bookings or forms. Boosting a post is something else: then Meta optimizes for likes and views, not inquiries. Here’s how to do it right.

This page covers the whole setup: Google, Facebook/Instagram and the landing page. Google Ads for service businesses goes in depth on Google Ads only: tracking, bidding and account structure.

We take a share of the value we create for you, not a fixed monthly fee. If you don’t earn more, you pay us nothing. For this to work for both sides, the ads need to create enough value for our share to come to around NOK 20,000–30,000 a month. That’s why we work with established businesses with an ad budget of at least NOK 30,000 a month. You pay the ad budget directly to Google and Meta. See the pricing page.