We dig into what customers say
Searches, comments and reviews become angles.
Cleaning, moving, trades, clinics, law, accounting, real estate. This page covers the whole picture: how Google, Facebook/Instagram and the landing page work together. If it’s only Google Ads you’re wondering about, read Google Ads for service businesses.
Real ads we have made for our clients
This is the order we set up new clients in. Each step builds on the one before.
Google Ads on “service + city” and a complete Google Business Profile with reviews. Someone searching “flyttevask Oslo” (move-out cleaning Oslo) has decided to buy, and chooses among the first results. The Google Ads part in detail, with tracking, bidding and account structure: Google Ads for service businesses.
One page per service with a price or price estimate, phone number, reviews and a short form early on the page. The conversion rate feeds straight into the cost per inquiry: at the same cost per click, a 10% conversion rate gives leads half as expensive as 5%.
Facebook and Instagram with real photos and video of your work, shown to people in your area, plus retargeting of those who visited the page. Meta needs around 50 inquiries a week per ad set to exit the learning phase, so local accounts should have few, broad ad sets. More on Facebook advertising.
Where customers look, what is different in the industry, and how we would build the account.
One page covering what differs by trade: plumber, electrician, painter and construction company.
Dentist, physiotherapist, skincare and aesthetics, with bookings as the goal.
High value per case and expensive clicks. Clients choose based on trust, and the page has to show who they’ll be talking to.
Accounting is B2B, trust-based and sold on price and availability.
Sellers often choose the agent who gave them a valuation first.
NOK 163 per lead including branded searches across 9 regions (June–Sept 2026), NOK 202 for move-out cleaning in Oslo.
One campaign per region, one page per city. NOK 145–341 per lead across regions for the same service.
What you should do yourself, what you should buy, and what you should skip.
Numbers from the accounts we manage, industry by industry, with caveats.
Google, Meta, Snapchat and LinkedIn: what they cost and where you should start.
Tracking, bidding and account structure for businesses that live on leads.
The numbers come from our clients' own ad accounts.
profit year over year
Google Ads in Norway, Germany and DenmarkRead the caseROAS
From broken tracking to profitable scalingRead the case
ROAS
Meta ads, September 2026Read the case
leads in 90 days
NOK 163 per lead incl. branded searchesRead the caseBe next on the list. The proposal is free and comes with no commitment.
Google and Meta find the customers. Our job is to give them enough good ads to choose from, every single week.
Searches, comments and reviews become angles.
Jona makes one ad per angle and customer type.
Winners get more budget. The rest we switch off.
↻ Then again next week. Illustration of a typical week.
Campaigns, ads, landing pages and tracking. One partner, no middlemen, no freelancers to wait on.
Campaign pages for your online store and landing pages with forms for leads. Built for ad traffic, not for your website menu, and they're yours.
UGC video, statics and motion graphics. 10+ new ones a week, all made in-house.
Search, Shopping and Performance Max. Structure, negative keywords and scaling based on profitability, not clicks.
Google Ads agencyFacebook, Instagram and Snapchat, with ongoing testing of new ads every week.
Meta Ads agencyGoogle Ads, Meta Pixel and GA4 set up correctly first. Then you see every sale and every lead yourself.
Numbers you understand, every Monday. What was done, what it brought in, what we're doing next week.
You see the proposal before you've paid a single krone.
Arcads is a Norwegian performance marketing agency in Skien that runs Google Ads and Meta Ads and makes the ads itself, for clients all over Norway. We mostly work with online stores and service businesses that live on leads, often with multiple locations.
Victor is the one you meet on the first call. He builds your Google account and digs into the numbers. You get a report every Monday.
Victor on LinkedInJona makes the ads you see on this page. Videos, statics and concepts. 10+ new ones a week don't make themselves.
Jona on LinkedInWe got tired of agencies that invoice whether it works or not, so we built our own. No middlemen, no salespeople. You get us.
One partner instead of a slow agency, a freelancer you have to chase, or yet another evening in front of the ad account yourself.
| Arcads | Typical agency | Freelancer | Do it yourself | |
|---|---|---|---|---|
| Payment | 100% performance-based | Fixed fee | Hourly rate | Your own time |
| New ads | 10+ a week | A few a month | One at a time | When you find the time |
| Landing pages | Included, made by us | Extra invoice | Rarely | Your website |
| Reporting | Every Monday, numbers you understand | Quarterly report | None | You make it yourself |
| Who you talk to | Victor and Jona | Account manager | One person | No one |
| Lock-in | None | Often 6-12 months | None | None |
| Ownership | The accounts are yours | Varies | Varies | Yours |
Send us your website. You'll get a proposal for ads and a landing page by email within a couple of days.
Victor and Jona reply personally.The proposal is on its way within a couple of days. If it's urgent, email victor@arcads.no.
