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Multiple locations

Google Ads for businesses with multiple locations.

If you have branches in several cities, it is easy to end up with one Google campaign for the whole country. Then nobody knows which branch gets the leads, or what they cost. We run Google Ads for Utvendig Renhold in nine regions, and the numbers on this page come from there.

Short answer: Give each region its own campaign with its own budget, and set the geography around where each branch actually takes jobs. For our client with 9 regions, the cost per lead ranged from NOK 145 to 341 for the same service (June–Sept 2026). We are testing separate landing pages per city right now, and we do not yet know whether they beat a good national page.
See what it would look like for youProposal by email within a couple of days
VictorJona
Victor & Jonayou talk to the two of us, not a salesperson
Utvendig Renhold employee in front of a house
9
regions in one account
NOK 145–341
per lead, cheapest to most expensive region
549
leads in 90 days, incl. branded searches
NOK 47
per lead from branded searches
Some of the companies we work with
Utvendigrenhold Veldigrent.no Rask Flytting Mokki Badstugutta Frifor.app

How we structure multiple locations.

This is how we set up an account for a chain or a business with multiple branches.

Structure

One campaign per region

Each region gets its own campaign with its own budget, its own ads (“Takvask i Trondheim,” roof cleaning in Trondheim) and its own line in the report. Then you can answer the branch manager who wonders why Bergen gets more budget than Oslo.

Geography

A radius around where you deliver

County lines rarely match driving distance. We set a radius around each branch based on where it takes jobs, and exclude areas nobody covers. If you also run Meta, both channels should use the same areas. For Utvendig Renhold, we mirrored the Google geography to the Meta zones in early September.

Overlap

Each municipality has one owner

When two branches cover the same municipality, you have to decide who owns it. Otherwise it is random which campaign picks up the search, and the numbers per branch are wrong. For the Østfold campaign, we excluded Indre Østfold and Aurskog-Høland, which belong to the Oslo branch.

Landing pages

One page per city? We are testing it

Local pages with the branch’s name and areas seem like an obvious move. We built 18 of them for Utvendig Renhold. Whether they give cheaper leads than a good national page is something we are testing now in a Google Ads experiment that started on September 9. Until we have the answer, we do not recommend them as a sure thing.

Budget

Based on cost per lead and capacity

The budget per region should be set by what a lead costs there, and how many jobs the branch can handle. A new region needs a few weeks of data before the cost tells you anything. Østfold cost NOK 341 per lead in the first three weeks, on 9 leads.

Brand

One brand campaign for the whole country

Searches for the company name do not belong in the regional numbers. At Utvendig Renhold, a lead from branded searches cost NOK 47, versus about NOK 188 on average in the regional campaigns.

Same service, nine prices.

Cost per lead by region for Utvendig Renhold, same services, same 90 days, without branded searches.

RegionCost per leadConversion rate
TrondheimNOK 14513.4%
AgderNOK 16412.7%
InnlandetNOK 1789.1%
BergenNOK 18112.3%
DrammenNOK 18512.2%
RogalandNOK 19011.8%
Møre og RomsdalNOK 2266.8%
OsloNOK 2378.7%
Østfold (new, from August 14)NOK 3418.5%

Utvendigrenhold, Google Ads, June 9 – September 6, 2026. Leads = submitted forms. For almost the entire period, all regions used the same national landing pages. Østfold started on August 14 and has only a few weeks of data. The full case study here.

Before / after

Before and after Arcads.

The numbers come from our clients' own ad accounts.

Utvendig Renhold
Utvendig Renhold
BeforeOne national campaign, no breakdown by city
After9 regions with their own campaigns, 549 leads in 90 days (June–Sept 2026)
Mokki
Mokki
BeforeGoogle Ads barely used
After+127% profit year over year, with ads in Norway, Germany and Denmark
Ad for Leid.no
Leid.no
BeforeTracking that counted far more purchases than actually happened
After4.73x ROAS across channels, more than NOK 100,000 a month in ads

See also: Google Ads agency · Meta Ads agency · Performance marketing agency · What is UGC? · Google Ads agency Oslo

What businesses with multiple branches ask us.

Should we have one campaign per city or one for the whole country?+
One per region. For our client with nine regions, the cost per lead ranged from NOK 145 to 341 for the same service in the same period. In one national campaign, that would have disappeared into an average.
Do we need a landing page per city?+
We do not know yet. We have built 18 local pages for one client and are testing them against national pages in a Google Ads experiment that started on September 9, 2026. We will post the answer here when we have it.
How do you set the geography?+
A radius around each branch based on where you actually deliver, not county lines. If you also run Meta, we use the same areas there, and we exclude areas you do not cover.
What about a new branch with no history?+
Give it its own campaign from the start, so the numbers do not get mixed with the established regions. Smart bidding needs around 15–30 conversions a month to work well, so expect a few weeks before the cost per lead tells you anything.
Can the branch managers get their own report?+
Yes. You get a report every Monday, and it can be set up with leads and cost per lead by region, so each manager sees their own numbers.
What do you charge?+
You pay a share of the value we create, not a fixed monthly fee. If you do not earn more, you pay us nothing. For it to work for both of us, the ads need to create enough that our share comes to around NOK 20,000–30,000 a month. That is why we work with established businesses with a monthly ad budget of at least NOK 30,000. You pay the ad budget directly to Google and Meta. See the pricing page.
Free proposal

See what each branch should pay per lead.

Send us your website, and we will put together a concrete proposal for ads and a landing page for your business, showing how it would look with your brand. You get it by email within a couple of days, and it is yours to keep either way.

Victor and Jona, Arcads
Victor and Jona make the proposal themselves. Ads and a landing page as they would look for you. For established businesses with a monthly ad budget of NOK 30,000+. No pitch, no obligations.

Free · no lock-in contract · we never share your information

Would you rather just talk? Book 30 minutes in the calendar → · victor@arcads.no