We dig into what customers say
Searches, comments and reviews become angles.
If you have branches in several cities, it is easy to end up with one Google campaign for the whole country. Then nobody knows which branch gets the leads, or what they cost. We run Google Ads for Utvendig Renhold in nine regions, and the numbers on this page come from there.
One local landing page per branch, here Oslo
This is how we set up an account for a chain or a business with multiple branches.
Each region gets its own campaign with its own budget, its own ads (“Takvask i Trondheim,” roof cleaning in Trondheim) and its own line in the report. Then you can answer the branch manager who wonders why Bergen gets more budget than Oslo.
County lines rarely match driving distance. We set a radius around each branch based on where it takes jobs, and exclude areas nobody covers. If you also run Meta, both channels should use the same areas. For Utvendig Renhold, we mirrored the Google geography to the Meta zones in early September.
When two branches cover the same municipality, you have to decide who owns it. Otherwise it is random which campaign picks up the search, and the numbers per branch are wrong. For the Østfold campaign, we excluded Indre Østfold and Aurskog-Høland, which belong to the Oslo branch.
Local pages with the branch’s name and areas seem like an obvious move. We built 18 of them for Utvendig Renhold. Whether they give cheaper leads than a good national page is something we are testing now in a Google Ads experiment that started on September 9. Until we have the answer, we do not recommend them as a sure thing.
The budget per region should be set by what a lead costs there, and how many jobs the branch can handle. A new region needs a few weeks of data before the cost tells you anything. Østfold cost NOK 341 per lead in the first three weeks, on 9 leads.
Searches for the company name do not belong in the regional numbers. At Utvendig Renhold, a lead from branded searches cost NOK 47, versus about NOK 188 on average in the regional campaigns.
Cost per lead by region for Utvendig Renhold, same services, same 90 days, without branded searches.
| Region | Cost per lead | Conversion rate |
|---|---|---|
| Trondheim | NOK 145 | 13.4% |
| Agder | NOK 164 | 12.7% |
| Innlandet | NOK 178 | 9.1% |
| Bergen | NOK 181 | 12.3% |
| Drammen | NOK 185 | 12.2% |
| Rogaland | NOK 190 | 11.8% |
| Møre og Romsdal | NOK 226 | 6.8% |
| Oslo | NOK 237 | 8.7% |
| Østfold (new, from August 14) | NOK 341 | 8.5% |
Utvendigrenhold, Google Ads, June 9 – September 6, 2026. Leads = submitted forms. For almost the entire period, all regions used the same national landing pages. Østfold started on August 14 and has only a few weeks of data. The full case study here.
The numbers come from our clients' own ad accounts.
profit year over year
Google Ads in Norway, Germany and DenmarkRead the case
ROAS
From broken tracking to profitable scalingRead the case
ROAS
Meta ads, September 2026Read the case
leads in 90 days
NOK 163 per lead incl. branded searchesRead the caseBe next on the list. The proposal is free and comes with no commitment.
Google and Meta find the customers. Our job is to give them enough good ads to choose from, every single week.
Searches, comments and reviews become angles.
Jona makes one ad per angle and customer type.
Winners get more budget. The rest we switch off.
↻ Then again next week. Illustration of a typical week.
Campaigns, ads, landing pages and tracking. One partner, no middlemen, no freelancers to wait on.
Campaign pages for your online store and landing pages with forms for leads. Built for ad traffic, not for your website menu, and they're yours.
UGC video, statics and motion graphics. 10+ new ones a week, all made in-house.
Search, Shopping and Performance Max. Structure, negative keywords and scaling based on profitability, not clicks.
Google Ads agencyFacebook, Instagram and Snapchat, with ongoing testing of new ads every week.
Meta Ads agencyGoogle Ads, Meta Pixel and GA4 set up correctly first. Then you see every sale and every lead yourself.
Numbers you understand, every Monday. What was done, what it brought in, what we're doing next week.
You see the proposal before you've paid a single krone.
Arcads is a Norwegian performance marketing agency in Skien that runs Google Ads and Meta Ads and makes the ads itself, for clients all over Norway. We mostly work with online stores and service businesses that live on leads, often with multiple locations.
Victor is the one you meet on the first call. He builds your Google account and digs into the numbers. You get a report every Monday.
Victor on LinkedInJona makes the ads you see on this page. Videos, statics and concepts. 10+ new ones a week don't make themselves.
Jona on LinkedInWe got tired of agencies that invoice whether it works or not, so we built our own. No middlemen, no salespeople. You get us.
One partner instead of a slow agency, a freelancer you have to chase, or yet another evening in front of the ad account yourself.
| Arcads | Typical agency | Freelancer | Do it yourself | |
|---|---|---|---|---|
| Payment | 100% performance-based | Fixed fee | Hourly rate | Your own time |
| New ads | 10+ a week | A few a month | One at a time | When you find the time |
| Landing pages | Included, made by us | Extra invoice | Rarely | Your website |
| Reporting | Every Monday, numbers you understand | Quarterly report | None | You make it yourself |
| Who you talk to | Victor and Jona | Account manager | One person | No one |
| Lock-in | None | Often 6-12 months | None | None |
| Ownership | The accounts are yours | Varies | Varies | Yours |
Send us your website. You'll get a proposal for ads and a landing page by email within a couple of days.
Victor and Jona reply personally.The proposal is on its way within a couple of days. If it's urgent, email victor@arcads.no.
