We dig into what customers say
Searches, comments and reviews become angles.
We are two people in Skien running ads for businesses across Norway, Bergen included. This summer, Utvendig Renhold’s Bergen branch delivered the second most leads of nine regions, below the average price. Here are the numbers, what people in Bergen search for, and what a click costs there compared with Oslo.
Real ads we made for our clients
Numbers from Google’s Keyword Planner: monthly average over the last 12 months, pulled in October 2026. The top-of-page bid is what Google estimates you need to bid to appear at the top of the page. Searches are in Norwegian.
| Search | Searches a month | Top-of-page bid Bergen | Same search in Oslo |
|---|---|---|---|
| rørlegger bergen (plumber) | 1,300 | NOK 21–69 | NOK 69–252 |
| elektriker bergen (electrician) | 1,000 | NOK 25–72 | NOK 55–224 |
| advokat bergen (lawyer) | 590 | NOK 19–63 | NOK 27–97 |
| eiendomsmegler bergen (estate agent) | 590 | NOK 26–322 | NOK 51–282 |
| flyttebyrå bergen (moving company) | 480 | NOK 19–53 | NOK 35–119 |
| bilverksted bergen (car repair) | 480 | NOK 10–40 | NOK 10–32 |
| varmepumpe bergen (heat pump) | 390 | NOK 24–76 | NOK 26–96 |
| flyttevask bergen (move-out cleaning) | 320 | NOK 27–71 | NOK 35–100 |
| tømrer bergen (carpenter) | 320 | NOK 17–54 | NOK 33–135 |
| taktekker bergen (roofer) | 260 | NOK 15–49 | NOK 47–177 |
| regnskapsfører bergen (accountant) | 170 | NOK 72–275 | NOK 107–680 |
| maler bergen (painter) | 140 | NOK 24–66 | NOK 39–99 |
| takvask bergen (roof cleaning) | 50 | NOK 16–71 | NOK 35–106 |
Of the 18 services we looked up, Bergen has a lower upper estimate than Oslo in 14. For plumbers, the most expensive estimate in Bergen (NOK 69) is the same as the cheapest in Oslo. There are exceptions: estate agents go up to NOK 322 in Bergen against NOK 282 in Oslo, and car repair and skin care also have a higher ceiling in Bergen.
Search volume is not a scaled-down Oslo either. “Varmepumpe bergen” (heat pump) gets 390 searches a month, more than twice as many as in Oslo (170). Carpenter (320) and roof cleaning (50) also get more searches in Bergen than the Oslo versions (210 and 30).
Cost per inquiry = cost per click divided by the share of clicks that get in touch. Pick a service, a budget and a conversion rate.
Example: A plumber with NOK 30,000 a month and 10% conversion gets around 667 clicks and 67 inquiries in Bergen, at NOK 450 each. The same budget in Oslo gives around 187 clicks and 19 inquiries, at around NOK 1,600.
At Utvendig Renhold, a click cost about NOK 22 in Bergen and about NOK 21 in Oslo (worked out from cost per lead and conversion rate). So the clicks were not cheaper in Bergen. The difference came from how many people sent a form: 12.3% in Bergen against 8.7% in Oslo. That is why a lead ended up at NOK 181 in Bergen and NOK 237 in Oslo.
The same account shows that Keyword Planner can be far off: Google estimated NOK 35–106 for “takvask oslo”, while we paid around NOK 21. Use the estimates to compare cities and industries, not to set your budget.
Utvendig Renhold cleans roofs and facades for homeowners in nine regions. Each region has its own Google Ads campaign, with ads like “Fasadevask i Bergen”, its own budget and its own line in the Monday report.
Bergen delivered 81 leads in 90 days, just four fewer than Trondheim, the largest region. The price was NOK 181 per lead: fourth lowest of nine, NOK 7 below average and NOK 56 below Oslo. For a Bergen business, that means you do not need an Oslo budget to get volume.
In August we built a dedicated landing page for the Bergen branch, with local copy and the branch’s contact person. The ads moved there on 28 August, so the numbers on the right come almost entirely from the national pages. Since 9 September we have been testing local against national pages in a Google Ads experiment. Until it gives an answer, we do not claim the local page is better.
The full case with all nine regions · How we set up multiple locations
Paid advertising and the ads it takes to run it. Nothing more.
Search, Shopping, Performance Max and YouTube. Bergen gets its own campaign with its own ads, so the cost per inquiry in Bergen can be read on its own instead of disappearing into a national average. More about Google Ads.
Facebook, Instagram and Snapchat, with more than 10 new ads a week. We make everything ourselves: statics, UGC edits and motion graphics. Over 5,000 ads so far. Creative production.
The Bergen numbers above show that conversion rate moves the price more than the click does. If your page does not hold up, we build a new one. A page we made for a business leasing client converted 16.1% of visitors in its first 30 days.
Google Ads, the Meta pixel and GA4 are set up before we spend a krone. We count submitted forms and orders, so the numbers in the report match what you find in your inbox.
Leads, cost per lead and what we changed. If you have several branches, each region gets its own line. No lock-in contract.
We do not do search engine optimisation, organic social media, TikTok ads or TV commercials. If you are looking for an advertising agency for brand campaigns on TV and in print, we are the wrong choice.
We do not have an office in Bergen. We are based in Skien, work in your own ad account and hold meetings over video. You talk to the two people who do the work: Victor on Google Ads and Jona on the ads themselves.
The numbers come from our clients' own ad accounts.
profit year over year
Google Ads in Norway, Germany and DenmarkRead the case
ROAS
From broken tracking to profitable scalingRead the case
ROAS
Meta ads, September 2026Read the case
leads in 90 days
NOK 163 per lead incl. branded searchesRead the caseBe next on the list. The proposal is free and comes with no commitment.
Google and Meta find the customers. Our job is to give them enough good ads to choose from, every single week.
Searches, comments and reviews become angles.
Jona makes one ad per angle and customer type.
Winners get more budget. The rest we switch off.
↻ Then again next week. Illustration of a typical week.
Campaigns, ads, landing pages and tracking. One partner, no middlemen, no freelancers to wait on.
Campaign pages for your online store and landing pages with forms for leads. Built for ad traffic, not for your website menu, and they're yours.
UGC video, statics and motion graphics. 10+ new ones a week, all made in-house.
Search, Shopping and Performance Max. Structure, negative keywords and scaling based on profitability, not clicks.
Google Ads agencyFacebook, Instagram and Snapchat, with ongoing testing of new ads every week.
Meta Ads agencyGoogle Ads, Meta Pixel and GA4 set up correctly first. Then you see every sale and every lead yourself.
Numbers you understand, every Monday. What was done, what it brought in, what we're doing next week.
You see the proposal before you've paid a single krone.
Arcads is a Norwegian performance marketing agency in Skien that runs Google Ads and Meta Ads and makes the ads itself, for clients all over Norway. We mostly work with online stores and service businesses that live on leads, often with multiple locations.
Victor is the one you meet on the first call. He builds your Google account and digs into the numbers. You get a report every Monday.
Victor on LinkedInJona makes the ads you see on this page. Videos, statics and concepts. 10+ new ones a week don't make themselves.
Jona on LinkedInWe got tired of agencies that invoice whether it works or not, so we built our own. No middlemen, no salespeople. You get us.
One partner instead of a slow agency, a freelancer you have to chase, or yet another evening in front of the ad account yourself.
| Arcads | Typical agency | Freelancer | Do it yourself | |
|---|---|---|---|---|
| Payment | 100% performance-based | Fixed fee | Hourly rate | Your own time |
| New ads | 10+ a week | A few a month | One at a time | When you find the time |
| Landing pages | Included, made by us | Extra invoice | Rarely | Your website |
| Reporting | Every Monday, numbers you understand | Quarterly report | None | You make it yourself |
| Who you talk to | Victor and Jona | Account manager | One person | No one |
| Lock-in | None | Often 6-12 months | None | None |
| Ownership | The accounts are yours | Varies | Varies | Yours |
Send us your website. You'll get a proposal for ads and a landing page by email within a couple of days.
Victor and Jona reply personally.The proposal is on its way within a couple of days. If it's urgent, email victor@arcads.no.
