Answers to what businesses ask us about Google Ads, Meta Ads, leads and choosing an agency, with numbers from the accounts we manage. Written by Victor and Jona, who do the work.
Click prices, the math that decides whether it pays off, and what management costs, whether you do it yourself or buy it.
Victor Skretteberg · 3 minHow to get more customers: check the five places customers drop off, with numbers from the accounts we run (8–19% get in touch from search), and do the maths.
Victor Skretteberg · 8 minOnline advertising in Norway: ten channels compared, with cost per click and cost per result from the accounts we run (NOK 4–90 per click), and where to start.
Victor Skretteberg · 8 minConversion rates from seven Google Ads accounts we run, from 0.9% for saunas to 19.2% for move-out cleaning (July–Sept 2026). Formula, calculator and steps.
Victor Skretteberg · 6 minWhat are CPM, CPC, CPA, CTR, LTV and ROAS? 22 terms with formulas and real numbers from accounts we manage, like NOK 18 per click and NOK 166 per inquiry.
Victor Skretteberg · 12 min
Social media marketing: organic vs paid, Facebook, Instagram, Snapchat, TikTok and LinkedIn, and numbers like 8.65x ROAS on Snapchat for Mokki in March 2026.
Jona Helgen · 6 minAI in marketing from a two-person agency with 5,000+ ads made: voiceover, motion, search terms and Google’s AI campaigns, and why we never fake customers.
Victor Skretteberg · 5 min
Five things in order, and what to do yourself, what to buy and what to skip.
Victor Skretteberg · 5 min
Your own leads versus bought ones, the form that qualifies, and why response time matters more than ad tweaks.
Victor Skretteberg · 3 minGoogle first, LinkedIn maybe. With numbers from our one B2B account.
Victor Skretteberg · 3 minNumbers from Google Ads accounts we manage, with and without branded searches, and the caveats that come with them.
Victor Skretteberg · 5 minWhat a fixed fee, hourly rates, a percentage of budget and performance-based pricing each reward, and when performance-based isn’t a fit.
Victor Skretteberg · 3 minThe channels compared, what they cost in Norway, and the order we set them up in for our clients.
Victor Skretteberg · 6 min
Often an online store’s best channel, and the mistakes that most often ruin it.
Victor Skretteberg · 3 min
User-generated content in ads: what it is, why it works, and how to get it.
Jona Helgen · 3 min
The full recipe: eight steps, six templates you can copy and ten mistakes we have made.
Victor Skretteberg · 15 min
What it costs, what the Boost button is missing, and a test setup that works on a small budget.
Jona Helgen · 4 minHow it works, what it costs, and the mistakes that most often eat up the budget.
Victor Skretteberg · 3 minBreakeven ROAS = 1 / gross margin, and why the same ROAS can be a loss for one business and profitable for another.
Victor Skretteberg · 3 minGoogle captures demand, Meta creates it. When to start with which, and when you should have both.
Victor Skretteberg · 3 min10 questions that show who does the work and what the agency makes money on. With our own answers.
Victor Skretteberg · 3 minThe numbers come from our clients' own ad accounts.
profit year over year
Google Ads in Norway, Germany and DenmarkRead the case
ROAS
From broken tracking to profitable scalingRead the case
ROAS
Meta ads, September 2026Read the case
leads in 90 days
NOK 163 per lead incl. branded searchesRead the caseBe next on the list. The proposal is free and comes with no commitment.
Campaigns, ads, landing pages and tracking. One partner, no middlemen, no freelancers to wait on.
Campaign pages for your online store and landing pages with forms for leads. Built for ad traffic, not for your website menu, and they're yours.
UGC video, statics and motion graphics. 10+ new ones a week, all made in-house.
Search, Shopping and Performance Max. Structure, negative keywords and scaling based on profitability, not clicks.
Google Ads agencyFacebook, Instagram and Snapchat, with ongoing testing of new ads every week.
Meta Ads agencyGoogle Ads, Meta Pixel and GA4 set up correctly first. Then you see every sale and every lead yourself.
Numbers you understand, every Monday. What was done, what it brought in, what we're doing next week.
You see the proposal before you've paid a single krone.
Arcads is a Norwegian performance marketing agency in Skien that runs Google Ads and Meta Ads and makes the ads itself, for clients all over Norway. We mostly work with online stores and service businesses that live on leads, often with multiple locations.
Victor is the one you meet on the first call. He builds your Google account and digs into the numbers. You get a report every Monday.
Victor on LinkedInJona makes the ads you see on this page. Videos, statics and concepts. 10+ new ones a week don't make themselves.
Jona on LinkedInWe got tired of agencies that invoice whether it works or not, so we built our own. No middlemen, no salespeople. You get us.
One partner instead of a slow agency, a freelancer you have to chase, or yet another evening in front of the ad account yourself.
| Arcads | Typical agency | Freelancer | Do it yourself | |
|---|---|---|---|---|
| Payment | 100% performance-based | Fixed fee | Hourly rate | Your own time |
| New ads | 10+ a week | A few a month | One at a time | When you find the time |
| Landing pages | Included, made by us | Extra invoice | Rarely | Your website |
| Reporting | Every Monday, numbers you understand | Quarterly report | None | You make it yourself |
| Who you talk to | Victor and Jona | Account manager | One person | No one |
| Lock-in | None | Often 6-12 months | None | None |
| Ownership | The accounts are yours | Varies | Varies | Yours |
Send us your website. You'll get a proposal for ads and a landing page by email within a couple of days.
Victor and Jona reply personally.The proposal is on its way within a couple of days. If it's urgent, email victor@arcads.no.
