Answers to what businesses ask us about Google Ads, Meta Ads, leads and choosing an agency, with numbers from the accounts we manage. Written by Victor and Jona, who do the work.
Five things in order, and what to do yourself, what to buy and what to skip.
Read the article → LeadsYour own leads versus bought ones, the form that qualifies, and why response time matters more than ad tweaks.
Read the article → B2BGoogle first, LinkedIn maybe. With numbers from our one B2B account.
Read the article → LeadsNumbers from Google Ads accounts we manage, with and without branded searches, and the caveats that come with them.
Read the article → AgenciesWhat a fixed fee, hourly rates, a percentage of budget and performance-based pricing each reward, and when performance-based isn’t a fit.
Read the article → StrategyThe channels compared, what they cost in Norway, and the order we set them up in for our clients.
Read the article → EcommerceOften an online store’s best channel, and the mistakes that most often ruin it.
Read the article → CreativeUser-generated content in ads: what it is, why it works, and how to get it.
Read the article → MetaWhat it costs, what the Boost button is missing, and a test setup that works on a small budget.
Read the article → Google AdsHow it works, what it costs, and the mistakes that most often eat up the budget.
Read the article → Google AdsClick prices, the math that decides whether it pays off, and what management costs, whether you do it yourself or buy it.
Read the article → MeasurementBreakeven ROAS = 1 / gross margin, and why the same ROAS can be a loss for one business and profitable for another.
Read the article → StrategyGoogle captures demand, Meta creates it. When to start with which, and when you should have both.
Read the article → Choosing an agency10 questions that show who does the work and what the agency makes money on. With our own answers.
Read the article →The numbers come from our clients’ own ad accounts.
See also: Google Ads agency · Meta Ads agency · Performance marketing agency · What is UGC? · Google Ads agency Oslo
Send us your website, and we’ll put together a concrete proposal for ads and a landing page for your business, the way it would look with your brand. You’ll get it by email within a couple of days, and it’s yours either way.
Free · no lock-in contract · we never share your info
Rather talk directly? Book 30 minutes in the calendar → · victor@arcads.no
