We dig into what customers say
Searches, comments and reviews become angles.
We run Search, Shopping and Performance Max for Norwegian businesses, and measure everything on purchases and submitted forms. Our fee is a share of what we earn you, with no fixed monthly price. (Google Ads was called AdWords until 2018. Same system, new name. Based in Oslo? See the Oslo numbers.)
This is what we do in your account, in this order:
Before we spend a single krone, we set up conversion tracking in Google Ads and GA4. Only real purchases and submitted forms count. Page views and clicks on the phone number don't, because then Google learns to find people who click, not people who buy.
People who google your company name would have found you anyway. At Utvendig Renhold, a lead from those searches costs NOK 47. Mix them in, and the new-customer ads look cheaper than they are: NOK 163 per lead with them, approx. NOK 188 without.
Every week we go through what people actually searched for and add negative keywords. For a cleaning company, that means searches like “vaske taket selv” (wash the roof myself), “jobb” (job), “gratis” (free) and “hvordan” (how to). Those searches cost just as much per click as real customers.
With fewer than 15 conversions in 30 days, we steer with a cap on cost per click. From around 30, we switch to target CPA or target ROAS, set slightly above what the campaign actually delivers. A target below the actual level just chokes delivery.
In August we changed the landing page and the bid target on the same day in one account. Cost per lead went up, and we couldn't tell which change caused it. Now we change one thing at a time, max 20% per step, and judge after 14 days at the earliest.
A clean product feed, product groups by margin and target ROAS calculated from breakeven. We also check Google's numbers against the orders in the online store, because we've seen Google count the same purchase twice. The full Shopping method here.
Utvendig Renhold cleans roofs and facades from Agder to Trøndelag. Each region has its own campaign, its own landing page and its own budget. From June to September 2026, that produced 549 leads at NOK 163 on average.
The same service cost NOK 145 per lead in Trondheim and NOK 341 in Østfold, which started in August. In one national campaign, that difference would have been invisible, and the budget couldn't have been moved to where leads are cheapest. The full case study with numbers per region →
For Mokki, we run Google Ads in Norway, Germany and Denmark. The client is at +127% profit year over year. See more case studies →
Send us your website, and we'll create a concrete proposal for ads and a landing page for your business, showing how it would look with your brand. You get it by email within a couple of days, and it's yours to keep either way.
We set up tracking that counts sales and forms, build the campaigns and add negative keywords before the first ad goes live.
You get a report every Monday: what you spent, what it brought in, and what we're changing this week. The numbers are the same as in your own account, and they're what the fee is calculated from.
The numbers come from our clients' own ad accounts.
profit year over year
Google Ads in Norway, Germany and DenmarkRead the case
ROAS
From broken tracking to profitable scalingRead the case
ROAS
Meta ads, September 2026Read the case
leads in 90 days
NOK 163 per lead incl. branded searchesRead the caseBe next on the list. The proposal is free and comes with no commitment.
Google and Meta find the customers. Our job is to give them enough good ads to choose from, every single week.
Searches, comments and reviews become angles.
Jona makes one ad per angle and customer type.
Winners get more budget. The rest we switch off.
↻ Then again next week. Illustration of a typical week.
Campaigns, ads, landing pages and tracking. One partner, no middlemen, no freelancers to wait on.
Campaign pages for your online store and landing pages with forms for leads. Built for ad traffic, not for your website menu, and they're yours.
UGC video, statics and motion graphics. 10+ new ones a week, all made in-house.
Search, Shopping and Performance Max. Structure, negative keywords and scaling based on profitability, not clicks.
Google Ads agencyFacebook, Instagram and Snapchat, with ongoing testing of new ads every week.
Meta Ads agencyGoogle Ads, Meta Pixel and GA4 set up correctly first. Then you see every sale and every lead yourself.
Numbers you understand, every Monday. What was done, what it brought in, what we're doing next week.
You see the proposal before you've paid a single krone.
Arcads is a Norwegian performance marketing agency in Skien that runs Google Ads and Meta Ads and makes the ads itself, for clients all over Norway. We mostly work with online stores and service businesses that live on leads, often with multiple locations.
Victor is the one you meet on the first call. He builds your Google account and digs into the numbers. You get a report every Monday.
Victor on LinkedInJona makes the ads you see on this page. Videos, statics and concepts. 10+ new ones a week don't make themselves.
Jona on LinkedInWe got tired of agencies that invoice whether it works or not, so we built our own. No middlemen, no salespeople. You get us.
One partner instead of a slow agency, a freelancer you have to chase, or yet another evening in front of the ad account yourself.
| Arcads | Typical agency | Freelancer | Do it yourself | |
|---|---|---|---|---|
| Payment | 100% performance-based | Fixed fee | Hourly rate | Your own time |
| New ads | 10+ a week | A few a month | One at a time | When you find the time |
| Landing pages | Included, made by us | Extra invoice | Rarely | Your website |
| Reporting | Every Monday, numbers you understand | Quarterly report | None | You make it yourself |
| Who you talk to | Victor and Jona | Account manager | One person | No one |
| Lock-in | None | Often 6-12 months | None | None |
| Ownership | The accounts are yours | Varies | Varies | Yours |
Send us your website. You'll get a proposal for ads and a landing page by email within a couple of days.
Victor and Jona reply personally.The proposal is on its way within a couple of days. If it's urgent, email victor@arcads.no.
