We dig into what customers say
Searches, comments and reviews become angles.
We advertise for Utvendig Renhold in nine regions. This summer, Trondheim was both the largest and the cheapest: 85 leads at NOK 145 each. Below you see what set Trondheim apart, what people in Trondheim search for, and what we would bring into a new Trondheim account.
Real ads we made for our clients
Cost per lead is the cost per click divided by the share of clicks that become an inquiry. Trondheim did not have the cheapest clicks. In Møre og Romsdal a click cost NOK 15, against NOK 19 in Trondheim. Even so, a lead in Møre og Romsdal cost NOK 81 more, because only 6.8% sent a form. In Trondheim, 13.4% did.
Turn it around and you see how much the rate matters. With Oslo’s conversion rate of 8.7%, Trondheim’s NOK 19 clicks would have given around NOK 218 per lead. With Trondheim’s rate, Oslo’s NOK 21 clicks would have given around NOK 157.
Why more people in Trondheim sent a form, we do not know for sure. The regions used the same national landing pages for almost the whole period, with the same offer. What we do know is that the conversion rate moved the price more than the click did.
Taken from the account where Trondheim came out cheapest. We do not have the answer to one of them yet, and we say so.
In one campaign for the whole country, NOK 145 in Trondheim and NOK 237 in Oslo would have become an average, and nobody would have known Trondheim could take more budget. With its own campaign you see the city on its own and can move money to where leads are cheapest. How we set up multiple locations.
In August we built local pages for the branches, Trondheim included, and moved the ads there on 28 August. Since 9 September we have been testing them against the national pages in a Google Ads experiment. Until we have the answer, we only say this: the page is where the conversion rate is decided.
For roofs and facades, March–May is high season and September–November is a second round. Smart bidding needs around 15–30 conversions a month to work well. That is why we want the campaign running and the tracking tested before high season, not in the middle of it.
Google’s Keyword Planner, monthly average over the last 12 months, pulled in October 2026. Searches are in Norwegian. The last column uses the upper estimate, which is the most cautious.
| Search | Searches a month | Top-of-page bid | Clicks for NOK 10,000 |
|---|---|---|---|
| frisør trondheim (hairdresser) | 6,600 | NOK 3–7 | 1,428 |
| rørlegger trondheim (plumber) | 1,000 | NOK 24–86 | 116 |
| elektriker trondheim (electrician) | 1,000 | NOK 25–73 | 136 |
| bilverksted trondheim (car repair) | 720 | NOK 10–34 | 294 |
| advokat trondheim (lawyer) | 480 | NOK 20–67 | 149 |
| maler trondheim (painter) | 390 | NOK 9–22 | 454 |
| flyttevask trondheim (move-out cleaning) | 390 | NOK 24–87 | 114 |
| eiendomsmegler trondheim (estate agent) | 390 | NOK 23–221 | 45 |
| flyttebyrå trondheim (moving company) | 320 | NOK 13–48 | 208 |
| varmepumpe trondheim (heat pump) | 320 | NOK 19–65 | 153 |
| låsesmed trondheim (locksmith) | 260 | NOK 5–25 | 400 |
| regnskapsfører trondheim (accountant) | 110 | NOK 45–219 | 45 |
“Frisør trondheim” (hairdresser) gets as many searches as “frisør oslo”, 6,600 a month. “Maler trondheim” (painter) gets more searches than “maler oslo” (390 against 320), with a top-of-page bid of NOK 9–22 against NOK 39–99 in Oslo. For locksmiths, the range is NOK 5–25 in Trondheim and NOK 69–305 in Oslo.
Not everything is cheaper. Domestic cleaning, skin care and car repair have a higher upper estimate in Trondheim than in Oslo. And the estimate is not what you pay: Google estimated NOK 7–42 for “takvask trondheim” (roof cleaning), while Utvendig Renhold paid NOK 19 per click in Trondheim. The click price in the account also depends on the ad, the page and the competitors that week.
Arcads is Victor Skretteberg and Jona Helgen, with an office in Skien. We have no branch in Trondheim and do not pretend to. The work happens in your own ad account, we hold meetings over video, and clients across Norway work with us the same way.
What we do not do: search engine optimisation, organic social media, TikTok ads and TV commercials.
The numbers come from our clients' own ad accounts.
profit year over year
Google Ads in Norway, Germany and DenmarkRead the case
ROAS
From broken tracking to profitable scalingRead the case
ROAS
Meta ads, September 2026Read the case
leads in 90 days
NOK 163 per lead incl. branded searchesRead the caseBe next on the list. The proposal is free and comes with no commitment.
Google and Meta find the customers. Our job is to give them enough good ads to choose from, every single week.
Searches, comments and reviews become angles.
Jona makes one ad per angle and customer type.
Winners get more budget. The rest we switch off.
↻ Then again next week. Illustration of a typical week.
Campaigns, ads, landing pages and tracking. One partner, no middlemen, no freelancers to wait on.
Campaign pages for your online store and landing pages with forms for leads. Built for ad traffic, not for your website menu, and they're yours.
UGC video, statics and motion graphics. 10+ new ones a week, all made in-house.
Search, Shopping and Performance Max. Structure, negative keywords and scaling based on profitability, not clicks.
Google Ads agencyFacebook, Instagram and Snapchat, with ongoing testing of new ads every week.
Meta Ads agencyGoogle Ads, Meta Pixel and GA4 set up correctly first. Then you see every sale and every lead yourself.
Numbers you understand, every Monday. What was done, what it brought in, what we're doing next week.
You see the proposal before you've paid a single krone.
Arcads is a Norwegian performance marketing agency in Skien that runs Google Ads and Meta Ads and makes the ads itself, for clients all over Norway. We mostly work with online stores and service businesses that live on leads, often with multiple locations.
Victor is the one you meet on the first call. He builds your Google account and digs into the numbers. You get a report every Monday.
Victor on LinkedInJona makes the ads you see on this page. Videos, statics and concepts. 10+ new ones a week don't make themselves.
Jona on LinkedInWe got tired of agencies that invoice whether it works or not, so we built our own. No middlemen, no salespeople. You get us.
One partner instead of a slow agency, a freelancer you have to chase, or yet another evening in front of the ad account yourself.
| Arcads | Typical agency | Freelancer | Do it yourself | |
|---|---|---|---|---|
| Payment | 100% performance-based | Fixed fee | Hourly rate | Your own time |
| New ads | 10+ a week | A few a month | One at a time | When you find the time |
| Landing pages | Included, made by us | Extra invoice | Rarely | Your website |
| Reporting | Every Monday, numbers you understand | Quarterly report | None | You make it yourself |
| Who you talk to | Victor and Jona | Account manager | One person | No one |
| Lock-in | None | Often 6-12 months | None | None |
| Ownership | The accounts are yours | Varies | Varies | Yours |
Send us your website. You'll get a proposal for ads and a landing page by email within a couple of days.
Victor and Jona reply personally.The proposal is on its way within a couple of days. If it's urgent, email victor@arcads.no.
