In the moving industry, a search click in Oslo costs over NOK 50, while facade cleaning in Oslo is around NOK 21. We run Google Ads for a move-out cleaning company and a moving company in Oslo, which have the same owner, and the Oslo campaign for Utvendig Renhold, which advertises in nine regions. The numbers on this page come from those accounts.
Real ads we made for our clients
These are the moves we use in the Oslo accounts, with the numbers from them.
Oslo municipality is the most expensive, but that is where the volume is. We run the surrounding municipalities in a separate ring campaign, so the cost per lead can be read on its own. For move-out cleaning, the ring is the municipalities within 30 minutes: Bærum, Asker, Lørenskog, Lillestrøm, Rælingen, Nittedal and Nordre Follo. For the moving company it is 60 minutes and includes the Drammen region. In the first month, a lead cost NOK 307 in the move-out cleaning ring and NOK 390 in the moving company ring.
On search, a click cost NOK 52 for the moving company and NOK 57 for move-out cleaning. At NOK 52 per click, 10% conversion gives NOK 520 per lead, and 5% gives over NOK 1,000. That is why we track the conversion rate per landing page, and build a new page when the client’s own does not hold up. The numbers behind it.
A Performance Max campaign set up for retargeting delivered leads at NOK 116 for move-out cleaning and NOK 310 for the moving company, versus NOK 211 and 467 on search. The downside is that it also showed ads in mobile games and in kids’ videos on YouTube. That is why we check the placement report.
The search “rask flytting” (the company’s own name) cost around NOK 44 per click in the moving company’s regular search campaign and produced no bookings in June and July. Now it sits in a separate brand campaign with a cap of NOK 15 per click. That also makes the numbers for new customers more accurate.
In the move-out cleaning account, “billig flyttevask oslo” (cheap move-out cleaning oslo) cost NOK 298 in June and July without a single lead. Now it is a negative keyword. The search terms report shows what you are actually paying for, and we go through it regularly.
You get a report every Monday with leads, cost per lead and what was adjusted, per campaign.
Three Google Ads accounts we run, June 9 – September 6, 2026. “Whole account” includes branded searches.
| Business in Oslo | Campaign | Cost per lead | Cost per click | Conversion rate |
|---|---|---|---|---|
| Move-out cleaning (Veldigrent) | Whole account | NOK 202 | NOK 26 | 12.9% |
| Search Oslo | NOK 211 | NOK 57 | 26.9% | |
| Retargeting (PMax) | NOK 116 | NOK 6 | 5.0% | |
| Ring 30 min (from Aug 6) | NOK 307 | NOK 50 | 16.2% | |
| Moving company (Raskflytting) | Whole account | NOK 413 | NOK 42 | 10.2% |
| Search Oslo | NOK 467 | NOK 52 | 11.1% | |
| Retargeting (PMax) | NOK 310 | NOK 28 | 8.9% | |
| Ring 60 min (from Aug 6) | NOK 390 | NOK 42 | 10.8% | |
| Facade and roof cleaning (Utvendig Renhold) | Search Oslo | NOK 237 | NOK 21 | 8.7% |
Veldigrent and Raskflytting have the same owner. At the moving company, only submitted booking requests count, and at Utvendig Renhold only submitted forms. The move-out cleaning numbers also count clicks on the phone number and email (27% of conversions). Oslo is the second most expensive of Utvendig Renhold’s 9 regions, see the full region table. All industries: what a lead costs in Norway.
The numbers come from our clients' own ad accounts.
See also: Google Ads agency · Meta Ads agency · Performance marketing agency · What is UGC? · Google Ads agency Oslo
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