We dig into what customers say
Searches, comments and reviews become angles.
Arcads is a digital marketing agency for established businesses that want more sales and inquiries, not a brand campaign. We run the ads on Google, Facebook, Instagram and Snapchat, make the ads and landing pages ourselves, and take a share of what we earn you instead of a fixed monthly fee.
Real ads we made for our clients
The words get used interchangeably, but the agencies deliver different things and charge in different ways. That is the most important thing to know before you choose.
| Type of agency | What they deliver | How they charge | Good fit for |
|---|---|---|---|
| Advertising agency | Campaign ideas, brand, film, print and often TV | Usually per project or by the hour | Businesses that need to build or change their brand and can wait for the effect |
| Digital agency | Websites, online stores, apps and often SEO | Usually per project, plus a fixed agreement for maintenance | Businesses that need a new website or something technical built |
| Performance agency | Paid ads, tracking and ongoing optimisation towards sales or inquiries | Usually a fixed monthly fee or a percentage of ad spend | Businesses that want to know what every krone in ads brings back |
| Arcads | Paid ads on Google, Meta and Snapchat, plus the ads, videos and landing pages, made in-house | A share of what we earn you. No lock-in | Established businesses with a monthly ad budget of at least NOK 30,000 |
The middle column matters most. If the agency takes a percentage of ad spend, it earns more when you spend more, whatever the money brings in. With a fixed fee, the agency earns the same in a good month and a bad one. We wanted a model where we only earn when you do. How the models play out is explained in performance-based vs. fixed fee.
An advertising agency is the right choice if the goal is for people to remember your name in two years. If the phone needs to ring next month, you need someone working in the ad accounts every week.
Our pricing: We take a share of what we earn you, not a fixed monthly fee. If you do not earn more, you pay us nothing. For it to work for both of us, the ads need to create enough for our share to come to around NOK 20,000–30,000 a month. That is why we work with established businesses with a monthly ad budget of at least NOK 30,000. How we calculate it.
Not a strategy in a PDF, but work in your accounts that you see the result of every Monday.
We set up conversion tracking in Google Ads, the Meta pixel and GA4 before we change anything else. At Leid.no, the tracking counted far more purchases than actually happened. With the wrong numbers, both Google and Meta optimise towards the wrong thing.
Statics, UGC, motion graphics and video, made by the two of us and not outsourced. Ads wear out, so we keep testing new ones. We have made more than 5000 so far. See creative production.
How many sales or inquiries the ads brought in, what each one cost, and what we changed last week. No pages of impressions and click-through rates for you to interpret.
If the page the ads send people to converts poorly, we build a new one. For Generalfinans, the new landing page delivered a 16.1% conversion rate and NOK 412 per lead in its first 30 days (as of 13 Aug 2026).
Search, Shopping, Performance Max and YouTube on Google. Facebook and Instagram on Meta. Snapchat when the buyers are there: for Mokki, Snapchat delivered 8.65x ROAS in March 2026. Google or Meta first?
You can cancel whenever you like. The work happens in your own ad accounts, and you talk to Victor and Jona, who do the work.
Our model only works when the ads can create enough. So we may as well say it plainly:
Numbers from our clients' own ad accounts. We state the period, so you can see what each number covers.
| Client | What they sell | Result | Period |
|---|---|---|---|
| Utvendig Renhold | Roof and facade cleaning, 9 regions | 549 leads, NOK 163 per lead incl. branded search. 142 leads in a single week | June–Sept 2026 (90 days) |
| Veldigrent | Move-out cleaning in Oslo | NOK 202 per lead, whole Google Ads account | 9 June–6 Sept 2026 |
| Raskflytting | Moving company in Oslo | NOK 413 per lead, whole Google Ads account | 9 June–6 Sept 2026 |
| Generalfinans | Business leasing | 16.1% conversion rate and NOK 412 per lead on a new landing page | 30 days as of 13 Aug 2026 |
| Leid.no | Trailer rental, online booking | 4.73x ROAS across channels, more than NOK 100,000 a month in ads | Blended, all channels |
| Mokki | Children's sunglasses, Norway, Germany and Denmark | +127% profit, 6.67x blended ROAS, average CPA NOK 157 | March 2026 vs. March 2025 |
| QualiPet | Dog treats, online store | 10.3x ROAS on Meta ads | Sept 2026 |
| Marlow Dental Centre | Dental clinic in England | 11 leads at £17 per lead. Leads were not measured before | Best week, week 27 (July 2026) |
The cost per lead depends mostly on the industry and on how much what you sell costs. Saunas are around NOK 940 per lead, facade cleaning NOK 163. More industries: what a lead costs in Norway. All case studies: case studies.
Ask every agency you talk to, including us. Our answer is under each question.
Ten questions and five red flags are in the guide to choosing a marketing agency.
The numbers come from our clients' own ad accounts.
profit year over year
Google Ads in Norway, Germany and DenmarkRead the case
ROAS
From broken tracking to profitable scalingRead the case
ROAS
Meta ads, September 2026Read the case
leads in 90 days
NOK 163 per lead incl. branded searchesRead the caseBe next on the list. The proposal is free and comes with no commitment.
Google and Meta find the customers. Our job is to give them enough good ads to choose from, every single week.
Searches, comments and reviews become angles.
Jona makes one ad per angle and customer type.
Winners get more budget. The rest we switch off.
↻ Then again next week. Illustration of a typical week.
Campaigns, ads, landing pages and tracking. One partner, no middlemen, no freelancers to wait on.
Campaign pages for your online store and landing pages with forms for leads. Built for ad traffic, not for your website menu, and they're yours.
UGC video, statics and motion graphics. 10+ new ones a week, all made in-house.
Search, Shopping and Performance Max. Structure, negative keywords and scaling based on profitability, not clicks.
Google Ads agencyFacebook, Instagram and Snapchat, with ongoing testing of new ads every week.
Meta Ads agencyGoogle Ads, Meta Pixel and GA4 set up correctly first. Then you see every sale and every lead yourself.
Numbers you understand, every Monday. What was done, what it brought in, what we're doing next week.
You see the proposal before you've paid a single krone.
Arcads is a Norwegian performance marketing agency in Skien that runs Google Ads and Meta Ads and makes the ads itself, for clients all over Norway. We mostly work with online stores and service businesses that live on leads, often with multiple locations.
Victor is the one you meet on the first call. He builds your Google account and digs into the numbers. You get a report every Monday.
Victor on LinkedInJona makes the ads you see on this page. Videos, statics and concepts. 10+ new ones a week don't make themselves.
Jona on LinkedInWe got tired of agencies that invoice whether it works or not, so we built our own. No middlemen, no salespeople. You get us.
Send us your website. You'll get a proposal for ads and a landing page by email within a couple of days.
Victor and Jona reply personally.The proposal is on its way within a couple of days. If it's urgent, email victor@arcads.no.
