★★★★★ Recommended by our clients · 100% of our clients grew their bottom line · 100% performance-based
Creative production

Ad production tested in the accounts we run ourselves.

Statics, video, UGC and motion graphics for Meta, Google and Snapchat. We've made 5000+ ads and make 10+ new ones every week. Jona leads production, and everything we make goes into ad accounts where we follow the numbers ourselves.

Victor Jona
Victor & Jonayou talk to the two of us — not a salesperson

What we make.

A selection of ads we've made for our clients:

Video ad made for Utvendig Renhold
Video · Utvendig Renhold
Static ad made for Mokki
Static · Mokki
Customer quote ad made for Badstugutta
Customer quote · Badstugutta
Static ad made for Leid.no
Static · Leid.no
Video ad made for Utvendig Renhold
Video · Utvendig Renhold
Static ad made for Mokki
Static · Mokki
Statics

Images with one clear message

Product image, price or offer, and one sentence that says why. Quick to make, so we can test many angles in a short time. For Mokki, simple statics have worked better than the client expected.

Video

Edited from real footage

Much of the best material is filmed by the client. Utvendig Renhold films on the job, and we edit it into ads with text, sound and the right format for each channel.

UGC

Creators, customers and ambassadors

Video filmed by ordinary people from our scripts, or interviews with real customers. We find the creators and write the scripts. How we work with UGC →

Motion graphics

Animation and voiceover

Text and product in motion, with voiceover where it fits. Useful when the client has no video, or when the message is easier to show than to say.

How we test the ads.

1

Angle before format

We start with why people buy. For Badstugutta, the angles that bring in leads have been that the sauna arrives fully assembled, a fixed price and delivery in around four weeks. Only once the angle is chosen do we decide on format.

2

Variations of what works

When an angle brings in sales or leads, we make new hooks, formats and lengths of it. New ads go into ad sets that already have data, so the test doesn't reset the learning phase.

3

Measured on sales and leads

An ad is judged on what it costs per sale or lead, not on impressions or clicks. What delivers gets more budget. The rest we switch off.

We use AI tools in production where they save time. Video in the ads is real footage, and the products are always real.

From our chat

What our clients have written to us.

MG
Mattis Ohana GoksøyrCMO @ Mokki

Wow, even statics working this well! Great job, guys, fantastic

TT
Thommy TellefsenLeid.no

These guys deliver above and beyond! I had worked with 6–7 other agencies before we were recommended Arcads — there's a before and after we started working with you.

NA
Nathaniel AyehVeldigrent.no & Raskflytting.no

Creative, professional and quick to respond, and the results have been of great value. A partner we trust.

Hear from our clients.

Our clients5 participants
TT
Thommy TellefsenCEO, Leid.no
These guys deliver above and beyond! I'd worked with 6-7 other agencies before we were recommended Arcads. There's a clear before and after working with you.
4.73x ROAS across channels
MG
Mattis Ohana GoksøyrCMO, Mokki
Wow, even the statics are working this well! Great job, guys, fantastic
+127% profit year over year
JR
Jonathan RotheCEO, Utvendig Renhold
Great job, boys! Very good.
549 leads in 90 days
EL
ElliotCo-founder, Badstugutta
Really nice, we're getting more leads than ever, we're getting more clicks than ever!! Amazing.
Leads from Google and Meta
NA
Nathaniel AyehVeldigrent and Raskflytting
We've worked with Arcads on several concepts over time, and we still do. Creative, professional and fast. A partner we trust.
NOK 202 per lead, move-out cleaning Oslo
See what it would look like for you

Be next on the list. The proposal is free and comes with no commitment.

This is what a week with us looks like.

Google and Meta find the customers. Our job is to give them enough good ads to choose from, every single week.

Monday

We dig into what customers say

Searches, comments and reviews become angles.

Midweek

Every angle becomes an ad

Jona makes one ad per angle and customer type.

Friday

10+ new ads go live

Winners get more budget. The rest we switch off.

↻ Then again next week. Illustration of a typical week.

We make everything ourselves. Not just the ads.

Campaigns, ads, landing pages and tracking. One partner, no middlemen, no freelancers to wait on.

Landing pages

Campaign pages for your online store and landing pages with forms for leads. Built for ad traffic, not for your website menu, and they're yours.

Landing page Arcads made for Frøyd
Landing page Arcads made for Generalfinans
Landing page Arcads made for QualiPet
Landing page Arcads made for Veldigrent

Ads

UGC video, statics and motion graphics. 10+ new ones a week, all made in-house.

Google Ads

Search, Shopping and Performance Max. Structure, negative keywords and scaling based on profitability, not clicks.

Google Ads agency

Meta Ads

Facebook, Instagram and Snapchat, with ongoing testing of new ads every week.

Meta Ads agency

Tracking

Google Ads, Meta Pixel and GA4 set up correctly first. Then you see every sale and every lead yourself.

The Monday report

Numbers you understand, every Monday. What was done, what it brought in, what we're doing next week.

See what it would look like for you

You see the proposal before you've paid a single krone.

Behind Arcads.

Arcads is a Norwegian performance marketing agency in Skien that runs Google Ads and Meta Ads and makes the ads itself, for clients all over Norway. We mostly work with online stores and service businesses that live on leads, often with multiple locations.

Victor Skretteberg, managing director of Arcads

Victor Skretteberg

Managing director and Google Performance

Victor is the one you meet on the first call. He builds your Google account and digs into the numbers. You get a report every Monday.

Victor on LinkedIn
Jona Helgen, creative lead at Arcads

Jona Helgen

Creative and Social Media Performance

Jona makes the ads you see on this page. Videos, statics and concepts. 10+ new ones a week don't make themselves.

Jona on LinkedIn

We got tired of agencies that invoice whether it works or not, so we built our own. No middlemen, no salespeople. You get us.

Why people leave their agency for two guys in Skien.

One partner instead of a slow agency, a freelancer you have to chase, or yet another evening in front of the ad account yourself.

ArcadsTypical agencyFreelancerDo it yourself
Payment100% performance-basedFixed feeHourly rateYour own time
New ads10+ a weekA few a monthOne at a timeWhen you find the time
Landing pagesIncluded, made by usExtra invoiceRarelyYour website
ReportingEvery Monday, numbers you understandQuarterly reportNoneYou make it yourself
Who you talk toVictor and JonaAccount managerOne personNo one
Lock-inNoneOften 6-12 monthsNoneNone
OwnershipThe accounts are yoursVariesVariesYours

What people ask about production.

Which ad formats do you make?+
Statics, video, UGC, motion graphics, ads built on customer quotes and Snapchat formats, in the sizes the channels use (1:1, 4:5 and 9:16). Everything is made by us, and everything runs in ad accounts we follow ourselves.
How fast do you deliver?+
We make 10+ new ads every week for our clients. How quickly the first round is ready mostly depends on what images and video you already have. If you have little, we start with statics while video and UGC are in production.
Can we buy creative content without ad management?+
Usually not. We make content as part of running the ads, because the account is where we see what works, and because our fee is a share of what the ads create. Send a message to victor@arcads.no if you have a specific need, and we'll tell you honestly whether it's a fit.
How do you use AI in production?+
Where it saves time: research, rough cuts, copy variations and adapting to different formats. Video in the finished ads is real footage, and the products are always real.
How do you know which ads work?+
We only know once they've run. Every new ad goes into a campaign that already has data, and is measured on sales or leads, not impressions. Mokki's CMO was surprised himself at how well simple statics performed: “Wow, even statics working this well! Great job, guys, fantastic.” That's why we never make only video.

See what it would look like for you.

Send us your website. You'll get a proposal for ads and a landing page by email within a couple of days.

  • Made by Victor and Jona, not a template
  • Free, and yours to keep
  • No lock-in contract, no salespeople
VictorJonaVictor and Jona reply personally.
Step 1 of 2
How much do you spend on ads per month?

We never share your info. Rather talk directly? Book 30 min

Thanks!

The proposal is on its way within a couple of days. If it's urgent, email victor@arcads.no.