★★★★★ Recommended by our clients · 100% of clients grew their bottom line · 100% performance-based

Google Ads for cleaning

Google Ads for cleaning companies.

We run Google Ads for two cleaning companies: Utvendig Renhold, which cleans facades and roofs in nine regions, and Veldigrent, which does move-out cleaning in Oslo. The numbers on this page come from those two accounts.

Short answer: For facade and roof cleaning, a lead cost NOK 163 on average across 9 regions, including branded searches (about NOK 188 without). For move-out cleaning in Oslo, a lead cost NOK 202. Both numbers are for June–Sept 2026. The cost ranged from NOK 145 to 341 between regions for the same service, which is why each region has its own campaign.

See what it would look like for youProposal by email within a couple of days

Victor & Jonayou talk to the two of us, not a salesperson

NOK 163

per lead — facades and roofs, incl. branded searches

NOK 188

per lead — same, without branded searches

NOK 202

per lead — move-out cleaning, Oslo

NOK 145–341

per lead across 9 regions

Some of the companies we work with

How we run Google Ads for cleaning.

Clicks are cheap in cleaning, NOK 17–26 on average in our accounts. But many searches come from people who want to do the job themselves or are looking for a job.

Search terms

You don’t pay for “vaske taket selv” (clean the roof yourself)

In September we went through 917 search terms from the last three months in the facade and roof cleaning account and added 25 new negative keywords: DIY, competitors, wrong service and pure price questions. They had cost around NOK 1,700 and produced one lead.

Geography

One campaign per region

The cost per lead ranged from NOK 145 in Trondheim to NOK 341 in Østfold for the same service. You only see that when the regions have their own campaigns. More on multiple locations.

Landing page

Photos, price and a short form

Cleaning sells on photos. The landing page should show before/after, say something about price and have a short form. Whether separate pages per city give cheaper leads than one good national page is something we are testing for Utvendig Renhold right now.

Season

Spring and fall sell differently

March–May is peak season for facades and roofs. September–November it sells as “get your house ready for winter.” Ad copy and budget have to follow the season.

Measurement

Count what is actually an inquiry

In the facade and roof cleaning account, only submitted forms count. In the move-out cleaning account, clicks on the phone number and email also count, and they were 27% of conversions. A click on a number is not a call, so we read those numbers with caution.

Brand

Branded searches kept separate

Someone who searches for your company name would have found you anyway. In the facade and roof cleaning account, a lead from branded searches cost NOK 47. Mix those in, and the new-customer ads look cheaper than they are: NOK 163 with, about NOK 188 without.

What a cleaning lead costs.

From the two cleaning accounts we run, June 9 – September 6, 2026.

Service	Cost per lead	Cost per click	Conversion rate
Facade and roof cleaning, 9 regions, incl. branded searches (549 leads)	NOK 163	NOK 17	10.7%
Facade and roof cleaning, without branded searches (454 leads)	NOK 188	NOK 20	10.6%
Facade and roof cleaning, cheapest region (Trondheim)	NOK 145	NOK 19	13.4%
Facade and roof cleaning, most expensive region (Østfold, from Aug 14)	NOK 341	NOK 29	8.5%
Move-out cleaning Oslo, whole account (244 leads)	NOK 202	NOK 26	12.9%
Move-out cleaning, retargeting (PMax)	NOK 116	NOK 6	5.0%

Facades and roofs: only submitted forms count. Move-out cleaning: forms plus clicks on the phone number and email (27% of conversions). The numbers vary with the season. The full region table in the case study · all industries and caveats.

Before / after

Before and after Arcads.

The numbers come from our clients' own ad accounts.

Utvendig Renhold

BeforeOne national campaign, no breakdown by city

After9 regions with their own campaigns, 549 leads in 90 days (June–Sept 2026)

Mokki

BeforeGoogle Ads barely used

After+127% profit year over year, with ads in Norway, Germany and Denmark

Leid.no

BeforeTracking that counted far more purchases than actually happened

After4.73x ROAS across channels, more than NOK 100,000 a month in ads

What cleaning companies ask us.

What does a lead cost for a cleaning company on Google?+

In the accounts we run: NOK 163 per lead for facade and roof cleaning across 9 regions including branded searches (about NOK 188 without), and NOK 202 for move-out cleaning in Oslo, June–Sept 2026. The cheapest region was NOK 145, the most expensive NOK 341.

Does Google Ads work for move-out cleaning and office cleaning?+

For move-out cleaning, yes. In the account we run in Oslo, 12.9% of those who clicked got in touch, and a lead cost NOK 202. People have to be out of their home by a set date, so they book quickly. We have no numbers of our own for office cleaning, so we cannot say what a lead costs there.

Should we have one campaign for all of Norway?+

Not if you have multiple branches. For the same service, the cost per lead ranged from NOK 145 to 341 between regions. With one campaign per region you can see that and allocate the budget accordingly. How we set up multiple locations.

How do we avoid inquiries from people who want to do it themselves?+

With negative keywords like “selv” (yourself), “hvordan” (how), “tips,” “jobb” (job), “stilling” (position) and “gratis” (free), and ad copy that mentions fixed prices and on-site inspections. That filters out many people before they click. The search terms report shows what slips through.

What about seasonality?+

Facades and roofs peak in March–May, with another round in September–November. Ad copy and budget should follow that, for example with “get your house ready for winter” in the fall.

What do you charge?+

You pay a share of the value we create, not a fixed monthly fee. If you do not earn more, you pay us nothing. For it to work for both of us, the ads need to create enough that our share comes to around NOK 20,000–30,000 a month. That is why we work with established businesses with a monthly ad budget of at least NOK 30,000. You pay the ad budget directly to Google and Meta. See the pricing page.

Free proposal

Get a proposal for your cleaning ads.

Send us your website, and we will put together a concrete proposal for ads and a landing page for your business, showing how it would look with your brand. You get it by email within a couple of days, and it is yours to keep either way.

Victor and Jona make the proposal themselves. Ads and a landing page as they would look for you. For established businesses with a monthly ad budget of NOK 30,000+. No pitch, no obligations.

Free · no lock-in contract · we never share your information

Would you rather just talk? Book 30 minutes in the calendar → · victor@arcads.no