We dig into what customers say
Searches, comments and reviews become angles.
We run Google Ads for two cleaning companies: Utvendig Renhold, which cleans facades and roofs in nine regions, and Veldigrent, which does move-out cleaning in Oslo. The numbers on this page come from those two accounts.
One local landing page per branch, here Oslo
Clicks are cheap in cleaning, NOK 17–26 on average in our accounts. But many searches come from people who want to do the job themselves or are looking for a job.
In September we went through 917 search terms from the last three months in the facade and roof cleaning account and added 25 new negative keywords: DIY, competitors, wrong service and pure price questions. They had cost around NOK 1,700 and produced one lead.
The cost per lead ranged from NOK 145 in Trondheim to NOK 341 in Østfold for the same service. You only see that when the regions have their own campaigns. More on multiple locations.
Cleaning sells on photos. The landing page should show before/after, say something about price and have a short form. Whether separate pages per city give cheaper leads than one good national page is something we are testing for Utvendig Renhold right now.
March–May is peak season for facades and roofs. September–November it sells as “get your house ready for winter.” Ad copy and budget have to follow the season.
In the facade and roof cleaning account, only submitted forms count. In the move-out cleaning account, clicks on the phone number and email also count, and they were 27% of conversions. A click on a number is not a call, so we read those numbers with caution.
Someone who searches for your company name would have found you anyway. In the facade and roof cleaning account, a lead from branded searches cost NOK 47. Mix those in, and the new-customer ads look cheaper than they are: NOK 163 with, about NOK 188 without.
From the two cleaning accounts we run, June 9 – September 6, 2026.
| Service | Cost per lead | Cost per click | Conversion rate |
|---|---|---|---|
| Facade and roof cleaning, 9 regions, incl. branded searches (549 leads) | NOK 163 | NOK 17 | 10.7% |
| Facade and roof cleaning, without branded searches (454 leads) | NOK 188 | NOK 20 | 10.6% |
| Facade and roof cleaning, cheapest region (Trondheim) | NOK 145 | NOK 19 | 13.4% |
| Facade and roof cleaning, most expensive region (Østfold, from Aug 14) | NOK 341 | NOK 29 | 8.5% |
| Move-out cleaning Oslo, whole account (244 leads) | NOK 202 | NOK 26 | 12.9% |
| Move-out cleaning, retargeting (PMax) | NOK 116 | NOK 6 | 5.0% |
Facades and roofs: only submitted forms count. Move-out cleaning: forms plus clicks on the phone number and email (27% of conversions). The numbers vary with the season. The full region table in the case study · all industries and caveats.
The numbers come from our clients' own ad accounts.
profit year over year
Google Ads in Norway, Germany and DenmarkRead the case
ROAS
From broken tracking to profitable scalingRead the case
ROAS
Meta ads, September 2026Read the case
leads in 90 days
NOK 163 per lead incl. branded searchesRead the caseBe next on the list. The proposal is free and comes with no commitment.
Google and Meta find the customers. Our job is to give them enough good ads to choose from, every single week.
Searches, comments and reviews become angles.
Jona makes one ad per angle and customer type.
Winners get more budget. The rest we switch off.
↻ Then again next week. Illustration of a typical week.
Campaigns, ads, landing pages and tracking. One partner, no middlemen, no freelancers to wait on.
Campaign pages for your online store and landing pages with forms for leads. Built for ad traffic, not for your website menu, and they're yours.
UGC video, statics and motion graphics. 10+ new ones a week, all made in-house.
Search, Shopping and Performance Max. Structure, negative keywords and scaling based on profitability, not clicks.
Google Ads agencyFacebook, Instagram and Snapchat, with ongoing testing of new ads every week.
Meta Ads agencyGoogle Ads, Meta Pixel and GA4 set up correctly first. Then you see every sale and every lead yourself.
Numbers you understand, every Monday. What was done, what it brought in, what we're doing next week.
You see the proposal before you've paid a single krone.
Arcads is a Norwegian performance marketing agency in Skien that runs Google Ads and Meta Ads and makes the ads itself, for clients all over Norway. We mostly work with online stores and service businesses that live on leads, often with multiple locations.
Victor is the one you meet on the first call. He builds your Google account and digs into the numbers. You get a report every Monday.
Victor on LinkedInJona makes the ads you see on this page. Videos, statics and concepts. 10+ new ones a week don't make themselves.
Jona on LinkedInWe got tired of agencies that invoice whether it works or not, so we built our own. No middlemen, no salespeople. You get us.
One partner instead of a slow agency, a freelancer you have to chase, or yet another evening in front of the ad account yourself.
| Arcads | Typical agency | Freelancer | Do it yourself | |
|---|---|---|---|---|
| Payment | 100% performance-based | Fixed fee | Hourly rate | Your own time |
| New ads | 10+ a week | A few a month | One at a time | When you find the time |
| Landing pages | Included, made by us | Extra invoice | Rarely | Your website |
| Reporting | Every Monday, numbers you understand | Quarterly report | None | You make it yourself |
| Who you talk to | Victor and Jona | Account manager | One person | No one |
| Lock-in | None | Often 6-12 months | None | None |
| Ownership | The accounts are yours | Varies | Varies | Yours |
Send us your website. You'll get a proposal for ads and a landing page by email within a couple of days.
Victor and Jona reply personally.The proposal is on its way within a couple of days. If it's urgent, email victor@arcads.no.
