We dig into what customers say
Searches, comments and reviews become angles.
Most small businesses don’t switch accountants until something happens. They start up, outgrow their sole proprietorship, or are unhappy after the tax return. That’s when they search. Here is how we would set up Google Ads to meet them right then.
Real ads we have made for our clients
A business that wants to switch and one that has just been registered need different answers. We would split the account by why people search.
“bytte regnskapsfører” (switch accountant), “ny regnskapsfører” (new accountant), “regnskapsfører [by]” (accountant [city]). The page answers what makes switching hard: how the handover works, and who contacts the old accountant.
“regnskapsfører enkeltpersonforetak” (accountant for sole proprietorship), “starte AS regnskap” (start limited company accounting). Here the “from” price matters most, along with an explanation of what a new company has to file in its first year.
“regnskapsfører Fiken” (accountant Fiken), “regnskapsfører Tripletex” (accountant Tripletex). Anyone who already uses a system wants someone who knows it. Searches for just “Fiken” are people looking for the software, and are kept out.
“regnskapsfører for håndverkere” (accountant for tradespeople), “regnskap restaurant” (restaurant accounting). If there are industries you know well, they get their own ads and a page that shows it.
A business comparing accountants wants to know roughly what it costs before getting in touch. A “from” price per month, for example for a sole proprietorship with few vouchers, is enough. Add what makes the price go up: number of vouchers, employee payroll, VAT registration. Then customers know where they’ll land, and you don’t have to work out a quote for everyone who was just curious.
Also say which systems you work in. Fiken, Tripletex and PowerOffice are what many small businesses use, and many don’t want to change systems when they change accountants.
We would ask about company type, roughly how many vouchers a month, which system they use today and when they want to switch. Four fields. Then you can see who should be called first, and who would be a better fit elsewhere.
“Regnskap” (accounting) on its own is largely students, courses and people looking for software. We would keep out: kurs (course), jobb (job), lønn (salary), utdanning (education), gratis (free), mal (template), regnskapsprogram (accounting software), and the names of the accounting programs when they appear on their own.
Hi, Victor here. We haven’t had an accounting firm as a client. The closest is Generalfinans, which sells leasing to businesses. There, it’s the size and needs of the business that decide whether an inquiry is worth anything, not how many come in. It’s the same with accounting, so I would start with the form and the “from” price, not with the budget.
Send us your website and we’ll put together a concrete proposal for ads and a landing page for your firm, the way it would look with your brand. You’ll get it by email within a couple of days, and it’s yours to keep either way.
Send us your website →A client paying NOK 30,000 a year, with a 40% contribution margin, brings in NOK 12,000 a year. If the client stays for three years, that’s NOK 36,000. If one in three inquiries becomes a client, an inquiry is worth NOK 12,000 before the ads break even. The numbers are an example. Swap in your own, and we’ll know what we can bid.
The tax return deadline for self-employed businesses is May 31, and the turn of the year is a natural time to switch. We would check the search volume for your city in Google’s Keyword Planner before setting the budget around it.
After launch we go through the search terms every week, and you get a report every Monday with cost and inquiries per ad group.
More industries: marketing for service businesses. For B2B in general: B2B marketing.
The numbers come from our clients' own ad accounts.
profit year over year
Google Ads in Norway, Germany and DenmarkRead the caseROAS
From broken tracking to profitable scalingRead the case
ROAS
Meta ads, September 2026Read the case
leads in 90 days
NOK 163 per lead incl. branded searchesRead the caseBe next on the list. The proposal is free and comes with no commitment.
Google and Meta find the customers. Our job is to give them enough good ads to choose from, every single week.
Searches, comments and reviews become angles.
Jona makes one ad per angle and customer type.
Winners get more budget. The rest we switch off.
↻ Then again next week. Illustration of a typical week.
Campaigns, ads, landing pages and tracking. One partner, no middlemen, no freelancers to wait on.
Campaign pages for your online store and landing pages with forms for leads. Built for ad traffic, not for your website menu, and they're yours.
UGC video, statics and motion graphics. 10+ new ones a week, all made in-house.
Search, Shopping and Performance Max. Structure, negative keywords and scaling based on profitability, not clicks.
Google Ads agencyFacebook, Instagram and Snapchat, with ongoing testing of new ads every week.
Meta Ads agencyGoogle Ads, Meta Pixel and GA4 set up correctly first. Then you see every sale and every lead yourself.
Numbers you understand, every Monday. What was done, what it brought in, what we're doing next week.
You see the proposal before you've paid a single krone.
Arcads is a Norwegian performance marketing agency in Skien that runs Google Ads and Meta Ads and makes the ads itself, for clients all over Norway. We mostly work with online stores and service businesses that live on leads, often with multiple locations.
Victor is the one you meet on the first call. He builds your Google account and digs into the numbers. You get a report every Monday.
Victor on LinkedInJona makes the ads you see on this page. Videos, statics and concepts. 10+ new ones a week don't make themselves.
Jona on LinkedInWe got tired of agencies that invoice whether it works or not, so we built our own. No middlemen, no salespeople. You get us.
One partner instead of a slow agency, a freelancer you have to chase, or yet another evening in front of the ad account yourself.
| Arcads | Typical agency | Freelancer | Do it yourself | |
|---|---|---|---|---|
| Payment | 100% performance-based | Fixed fee | Hourly rate | Your own time |
| New ads | 10+ a week | A few a month | One at a time | When you find the time |
| Landing pages | Included, made by us | Extra invoice | Rarely | Your website |
| Reporting | Every Monday, numbers you understand | Quarterly report | None | You make it yourself |
| Who you talk to | Victor and Jona | Account manager | One person | No one |
| Lock-in | None | Often 6-12 months | None | None |
| Ownership | The accounts are yours | Varies | Varies | Yours |
Send us your website. You'll get a proposal for ads and a landing page by email within a couple of days.
Victor and Jona reply personally.The proposal is on its way within a couple of days. If it's urgent, email victor@arcads.no.
