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Managing director, Google Ads, Arcads

Victor Skretteberg

I'm the managing director of Arcads and I'm responsible for Google Ads for our clients. I'm the one you meet on the first call.

Victor Skretteberg, co-founder of Arcads

What I do

I set up and run the Google Ads accounts: conversion tracking, campaign structure, search terms, bids and budgets. For online stores, that's mostly Shopping and Performance Max. For service businesses, it's search campaigns, often one per region.

I change one thing at a time and write down in advance what I expect and when I'll read the result. Otherwise it's impossible to know what worked.

Accounts I work in

  • Utvendig Renhold: 549 leads in 90 days from 9 regions, NOK 163 per lead including branded searches (June–Sept 2026).
  • Veldigrent and Raskflytting in Oslo: NOK 202 per lead for move-out cleaning and NOK 413 per booking request for the moving company.
  • Mokki: Google Ads in Norway, Germany and Denmark. Mokki is at +127% profit year over year, by their own numbers.
  • Leid.no: When we ran the account, we started with tracking that counted too many purchases, and ended at 4.73x ROAS across channels with over NOK 100,000 a month in ad spend.
  • Also Badstugutta, QualiPet, Generalfinans and Redz.

Articles I've written

I run Arcads together with Jona Helgen, from our office in Skien. Reach me at victor@arcads.no or on LinkedIn.

Some of the companies we work with
Utvendigrenhold Veldigrent.no Rask Flytting Mokki Badstugutta Frifor.app
Free proposal

Talk to us.

Send us your website, and we'll make a concrete proposal for ads and a landing page for your business, the way it would look with your brand. You'll get it by email within a couple of days, and it's yours to keep either way.

Victor and Jona, Arcads
Victor and Jona make the proposal themselves. Ads and a landing page the way they would look for you. For established businesses with a monthly ad budget of NOK 30,000+. No pitch, no commitment.

Free · no lock-in contract · we never share your info

Rather talk directly? Book 30 minutes in our calendar → · victor@arcads.no