We dig into what customers say
Searches, comments and reviews become angles.
I'm a co-founder of Arcads and I make our ads: statics, UGC video and motion graphics. I also run the Meta campaigns.
Jona HelgenCreative lead · Meta
I make what our clients show in the feed: statics, UGC video and motion graphics. The UGC is filmed by creators or by our clients' own people, and I edit it into ads. Together we make more than 10 new ads a week, and more than 5,000 since we started.
On Meta we measure sales and leads, just like Victor does on Google. An ad set needs around 50 conversions a week to exit the learning phase, so I keep the structure simple and swap out ads when they wear out.
I run Arcads together with Victor Skretteberg, from our office in Skien. You can find me on LinkedIn. Want to make UGC for us? Become a UGC creator.
The numbers come from our clients' own ad accounts.
profit year over year
Google Ads in Norway, Germany and DenmarkRead the case
ROAS
From broken tracking to profitable scalingRead the case
ROAS
Meta ads, September 2026Read the case
leads in 90 days
NOK 163 per lead incl. branded searchesRead the caseBe next on the list. The proposal is free and comes with no commitment.
Google and Meta find the customers. Our job is to give them enough good ads to choose from, every single week.
Searches, comments and reviews become angles.
Jona makes one ad per angle and customer type.
Winners get more budget. The rest we switch off.
↻ Then again next week. Illustration of a typical week.
Campaigns, ads, landing pages and tracking. One partner, no middlemen, no freelancers to wait on.
Campaign pages for your online store and landing pages with forms for leads. Built for ad traffic, not for your website menu, and they're yours.
UGC video, statics and motion graphics. 10+ new ones a week, all made in-house.
Search, Shopping and Performance Max. Structure, negative keywords and scaling based on profitability, not clicks.
Google Ads agencyFacebook, Instagram and Snapchat, with ongoing testing of new ads every week.
Meta Ads agencyGoogle Ads, Meta Pixel and GA4 set up correctly first. Then you see every sale and every lead yourself.
Numbers you understand, every Monday. What was done, what it brought in, what we're doing next week.
You see the proposal before you've paid a single krone.
One partner instead of a slow agency, a freelancer you have to chase, or yet another evening in front of the ad account yourself.
| Arcads | Typical agency | Freelancer | Do it yourself | |
|---|---|---|---|---|
| Payment | 100% performance-based | Fixed fee | Hourly rate | Your own time |
| New ads | 10+ a week | A few a month | One at a time | When you find the time |
| Landing pages | Included, made by us | Extra invoice | Rarely | Your website |
| Reporting | Every Monday, numbers you understand | Quarterly report | None | You make it yourself |
| Who you talk to | Victor and Jona | Account manager | One person | No one |
| Lock-in | None | Often 6-12 months | None | None |
| Ownership | The accounts are yours | Varies | Varies | Yours |
Send us your website. You'll get a proposal for ads and a landing page by email within a couple of days.
Victor and Jona reply personally.The proposal is on its way within a couple of days. If it's urgent, email victor@arcads.no.
